Junior Marketing Executive

Technical & Professional Skills

• Digital Advertising: Practical understanding of Google Ads, Meta Ads (Facebook & Instagram), and search engine optimization (SEO).
• Analytics & Tools: Proficiency in GA4 (Google Analytics), Google Sheets/Excel, and basic landing page optimization.
• Direct Marketing: Familiarity with Email Marketing tools and WhatsApp campaign platforms.
• Content & Design: Basic design capabilities (Canva or similar tools); familiarity with managing content workflows for Facebook, Instagram, and YouTube.
• Soft Skills: Strong coordination, project tracking, and cross-functional communication abilities.

Key Responsibilities

Agency & Campaign Coordination

• Serve as the primary point of contact for external agencies and vendors handling Google Ads, Meta Ads, SEO, web development, video production, and print media.
• Maintain the Agency Activity Tracker to ensure campaigns and deliverables stay on schedule.
• Coordinate the creation and scheduling of content with designers, video editors, copywriters, and internal subject matter experts.

Lead Management & Cross-Functional Alignment

• Monitor daily lead generation activities, campaign performance, and landing page queries.
• Track call center metrics and daily outreach activity, delivering regular status updates to management.
• Sync regularly with the Sales and Call Center teams to evaluate lead quality and gather operational feedback.
• Identify recurring lead quality issues and assist the marketing team in optimizing campaigns based on sales feedback.

Social Media & Direct Marketing Execution

• Prepare and maintain monthly social media content calendars across key platforms (Facebook, Instagram, YouTube, etc.).
• Monitor audience engagement, comments, and direct messages, maintaining a positive brand presence.
• Execute direct-to-consumer outreach via targeted Email and WhatsApp marketing campaigns.
• Benchmark competitor campaigns and track industry trends to identify growth opportunities.

Reporting & Analytics

• Maintain and update daily, weekly, and monthly performance marketing dashboards.
• Track and report on core digital metrics to ensure optimal budget utilization and efficiency.

Key Performance Indicators (KPIs)

• Lead Generation Volume & Quality: Total leads, Website Enquiries, and Lead Conversion Rates.
• Efficiency Metrics: Cost Per Lead (CPL) and Ad Spend Efficiency.
• Brand Engagement: Social Media reach, engagement rates, and content consistency.
• Operational Accuracy: On-time agency deliverable tracking and timely report generation.