Junior Marketing Executive

Reports to: Marketing Lead / Founder's Office

What We're Looking For

• 0-2 years of experience in marketing, social media, or a related field (internships count)
• Strong written communication skills; comfortable writing captions/copy in a brand voice
• Working knowledge of Instagram, WhatsApp Business, and basic content scheduling tools
• Highly organised, with the ability to manage multiple timelines/campaigns at once
• A genuine interest in food, dessert trends, and pop culture someone who's always scrolling and noticing what's working
• Basic familiarity with design tools (Canva or similar) is a plus
• Ability to work independently, take ownership, and follow through without much hand-holding

Key Responsibilities

Social Media Execution

• Plan, create, and post content across social media platforms (Instagram, WhatsApp, and others as relevant), keeping the brand voice consistent and on-tone
• Maintain a regular posting calendar and ensure timely publishing across channels
• Monitor engagement, comments, and messages, and flag anything needing a response

Campaign Coordination

• Support the planning and execution of upcoming marketing campaigns, making sure every moving part content, creative, approvals, vendors comes together on schedule
• Coordinate with designers, photographers, and any external agencies/vendors to keep deliverables on track
• Troubleshoot day-to-day hiccups so campaigns launch smoothly and on time

Ideation & Trends

• Track trending products, formats, and conversations in the food, dessert, and D2C space, and translate them into ideas for R&B
• Pitch new product angles, seasonal campaign concepts, and content formats that fit the brand's warm, accessible personality
• Keep an eye on what competitors and category leaders are doing, and bring back useful insights

Timeline & Project Management

• Maintain campaign trackers/calendars and proactively flag delays or bottlenecks
• Follow up with internal and external stakeholders to ensure deadlines are met
• Keep documentation (briefs, approvals, post-campaign notes) organised and up to date