Junior Marketing Executive - Product Marketing

Job Summary


Key Responsibilities

Product Marketing

• Support product marketing campaigns for Extrieve s products and solutions.
• Prepare marketing collateral, brochures, presentations, product one-pagers, and customer case studies.
• Coordinate with Product, Sales, and Leadership teams for marketing initiatives.
• Assist in product launches, webinars, events, and exhibitions.

Demand Generation

• Plan and execute demand generation initiatives to create qualified leads for the sales team.
• Work closely with Sales to align marketing campaigns with business objectives.
• Develop and manage email marketing campaigns, webinars, digital campaigns, and lead nurturing activities.
• Monitor campaign effectiveness and continuously optimize lead generation efforts.

LinkedIn Management (End-to-End Ownership)

• Manage Extrieve s LinkedIn Company Page.
• Create and publish engaging content, including product updates, company news, employee highlights, industry insights, and thought leadership posts.
• Develop a monthly LinkedIn content calendar.
• Monitor audience engagement and respond to comments where required.
• Track LinkedIn performance metrics and suggest improvements to increase reach, engagement, and followers.

Digital Marketing Support

• Coordinate with external digital marketing agencies for SEO, Google Ads, and campaign execution.
• Track campaign performance and share reports with management.
• Ensure brand consistency across all digital platforms.

Content Development

• Create marketing content for email campaigns, blogs, newsletters, presentations, and website updates.
• Assist in preparing customer success stories and promotional materials.

Market Research

• Monitor industry trends and competitor activities.
• Identify opportunities to improve product positioning and brand awareness.

Candidate Profile

• MBA in Marketing or equivalent qualification.
• 1.5 4 years of experience in Product Marketing, Digital Marketing or B2B Marketing.
• Excellent written and verbal communication skills.
• Strong content writing and presentation skills.
• Good understanding of LinkedIn marketing and brand building.
• Basic knowledge of digital marketing concepts, SEO, Google Ads and marketing analytics.
• Creative mindset with attention to detail and willingness to learn.

Key Competencies

• Product Marketing
• Content Writing
• LinkedIn Marketing
• Brand Management
• Digital Marketing
• Campaign Coordination
• Market Research
• Communication
• Presentation Skills

Success Measures (KPIs)

• Support to Sales and Product teams
• Consistent LinkedIn content execution
• Growth in LinkedIn followers and engagement
• Marketing collateral delivered on time
• Product campaign execution
• Content quality and brand consistency
• Campaign performance reporting

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.