Junior Content Strategist

Technical Content Writer and Strategist

Location: Pune

Experience: 35 Years

About the Role

• We are looking for a Technical Content Writer and Strategist to own the end-to-end content function forour marketing team.
• This role requires someone who can understand complex technologies and transform them into compelling, easy-to-understand content for the brand, customers, prospects, and internal stakeholders.
• You will work closely with Product, Delivery, Sales, Customer Success, and Leadership teams to develop content that drives brand awareness, demand generation, sales enablement, customer education, and thought leadership.
• Beyond writing, you will be responsible for developing the company strategy, maintaining the content calendar, and ensuring consistent messaging across all channels.
• This role is ideal for someone who combines technical aptitude, exceptional storytelling, strategicthinking, and a strong understanding of B2B SaaS and Enterprise IT.

Technical Content Creation (Formats)

Create high-quality content across multiple formats, including:

• Website pages
• Solution and service pages
• Landing pages
• Product pages
• Blogs and thought leadership articles
• Case studies and customer success stories
• White papers
• eBooks
• Solution briefs
• Brochures
• Flyers
• One-pagers
• Sales presentations
• Sales pitch decks
• Proposal content
• Webinar presentations
• Webinar scripts
• Podcast scripts
• Video scripts
• Battle cards
• Competitive comparison documents
• Customer presentations
• Email campaigns
• Newsletters
• Social media content
• Infographics
• Press releases
• Award submissions
• Internal enablement documentation
• Knowledge base articles
• Customer onboarding content
• Event collateral
• Campaign messaging

Key Responsibilities

Content Strategy & Planning

• Own and execute the company's content strategy aligned with business objectives, marketing

campaigns, product launches, and sales priorities.

• Develop and manage the annual, quarterly, and monthly content calendar.
• Identify content opportunities across the buyer journey, from awareness and consideration to

decision-making and customer retention.

• Work closely with marketing and business stakeholders to prioritize content initiatives based on

business goals.

Leadership & Thought Leadership Content

• Develop thought leadership content for company executives and leadership teams.
• Manage executive LinkedIn content, including posts, articles, and profile updates.
• Write executive blogs, opinion pieces, keynote content, webinar narratives, and speaking notes.
• Create content that strengthens leadership positioning within the Enterprise IT and SaaS ecosystem.
• Ensure leadership messaging aligns with the company's products, services, and strategic direction

Technical Collaboration

• Collaborate with Product Managers, Architects, Consultants, Engineers, Delivery teams, Sales Customer Success, and Marketing teams.
• Interview subject matter experts to extract technical knowledge and convert it into customer- focused content.
• Develop messaging for new products, service offerings, customer success stories, partnerships, and technology updates.
• Translate complex technical concepts into simple, engaging, and business-focusedcommunication.

Research & Industry Insights

• Conduct in-depth market, customer, industry, and competitor research.
• Stay updated with emerging technologies and market trends across -Cloud, AI, DevOps, ITSM,Agile, PPM, Project Management, and Digital Transformation.
• Produce original thought leadership backed by research and industry insights.
• Analyze competitor messaging and identify opportunities for differentiation.

SEO, AEO & AI Content Optimization

• Create SEO-optimized content aligned with keyword strategy and search intent.
• Develop content optimized for AI-powered search experiences, including Answer EngineOptimization (AEO) and Generative Engine Optimization (GEO).
• Structure content for AI search engines, featured snippets, semantic search, and conversationalqueries.
• Continuously optimize existing content to improve search visibility, engagement, and conversions.

Sales & Marketing Enablement

Partner with Sales and Marketing teams to create content that accelerates the sales cycle, including:

• Sales decks
• Proposal content
• Solution messaging
• Product positioning
• Battle cards
• Competitive intelligence
• Customer presentations
• Campaign assets
• Webinar content
• Event presentations
• Customer-facing collateralRole & responsibilities