Junior Brand Strategist
Fraganote · Delhi · onsite · Posted 67d ago
About a minute. You'll make an account on the way through.
About this role
Location: Delhi NCR
Experience: 2–3 Years
About Fraganote
Fraganote is a modern fragrance brand built at the intersection of scent, culture, and self-expression. We're looking for people who understand that great brands aren't just built through campaigns — they're built through ideas, stories, and a deep understanding of people.
The Role
We're looking for a Junior Brand Strategist who is curious, culturally plugged-in, and obsessed with understanding why people care. You'll work closely with the Brand, Creative, Content, and Marketing teams to shape how Fraganote shows up across campaigns, launches, social, and brand experiences.
What You'll Do
- Assist in developing brand and campaign strategies across launches, always-on communication, and key brand moments.
- Research consumer behaviour, cultural trends, competitors, and category movements to identify opportunities for the brand.
- Translate insights into clear creative briefs, campaign territories, and communication ideas.
- Help build and maintain Fraganote's brand voice, narratives, and positioning.
- Collaborate with creative, content, social, influencer, and marketing teams to ensure strategic alignment.
- Track what's happening across fragrance, beauty, fashion, lifestyle, and pop culture and identify relevant trends for Fraganote.
- Analyse campaign performance and consumer responses to understand what worked, what didn't, and why.
- Support brainstorming sessions and contribute ideas that are fresh, culturally relevant, and distinctly Fraganote.
- Assist in developing brand presentations, strategy decks, creative briefs, and campaign documentation.
What We're Looking For
- 1–3 years of experience in brand strategy, creative strategy, marketing strategy, advertising, or a related role.
- Strong understanding of consumer behaviour and cultural trends.
- Someone who can move seamlessly between data, insights, and ideas.
- Excellent storytelling and presentation skills.
- Strong written and verbal communication.
- Naturally curious with a sharp eye for culture, trends, and consumer conversations.
- Ability to think strategically while still being comfortable getting into the details.
- A genuine interest in brands, advertising, fragrance, beauty, fashion, lifestyle, and pop culture is a big plus.
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