Job Opening For "Content Writer" with Corent Technology Pvt Ltd

Experience: 7 to 9 years of relevant experience in B2B content writing, content marketing, copywriting, and enterprise technology communications

Role & responsibilities:

• Develop high-quality content across multiple formats, including website content, blogs, articles, case studies, whitepapers, solution briefs, brochures, presentations, email campaigns, and social media content.
• Write persuasive and engaging copy for B2B marketing campaigns, landing pages, product pages, digital advertisements, nurture campaigns, and sales enablement materials targeting enterprise decision-makers.
• Collaborate with Product Owners, Business Analysts, and business stakeholders to translate complex product capabilities into clear, business-focused messaging that resonates with target audiences.
• Create industry-focused content, market insights, trend analysis, and executive-level narratives that position the organization as a trusted advisor and technology leader.
• Work closely with marketing and design teams to develop content for demand generation campaigns, product launches, webinars, events, and customer engagement initiatives.
• Review, edit, and refine content to ensure consistency, accuracy, brand alignment, and adherence to editorial standards. Continuously optimize content based on audience engagement and campaign performance.
• Leverage AI-powered content tools to improve content quality, accelerate content production, and support research, ideation, and content optimization activities.
• Partner with leadership, marketing, product, sales, and design teams to gather insights, understand business objectives, and develop content that supports organizational goals.

Preferred candidate profile

• 8+ years of experience in content writing, copywriting, content marketing, or B2B technology communications.
• Proven experience creating content for enterprise technology, SaaS, cloud, cybersecurity, managed services, or digital transformation solutions.
• Exceptional writing, editing, proofreading, and storytelling skills with the ability to adapt content for different audiences and channels.
• Strong understanding of content marketing, lead generation, SEO fundamentals, and digital marketing best practices.
• Experience developing marketing collateral such as blogs, whitepapers, solution briefs, case studies, email campaigns, website content, and sales enablement assets.
• Familiarity with AI-powered content creation tools and the ability to quickly adopt emerging content technologies.