Job Description: Adobe Journey Optimize & Marketo Implementation

Job Description: Adobe Journey Optimizer (AJO) & Marketo Implementation Developer

Position Summary

PwC is seeking an Adobe Journey Optimizer (AJO) and Marketo Implementation Developer to implement enterprise customer journey and marketing automation solutions. The role covers platform configuration, campaign and journey orchestration, integrations, personalization, governance, testing, and production support.

Designations

• Experienced Associate (2-4 years): Configures and tests assigned AJO journeys and Marketo programs with limited guidance.
• Senior Associate (5-8 years): Leads implementation workstreams, reviews solution quality, and guides junior team members.

Preferred Adobe Certifications

• Adobe Journey Optimizer Developer Expert
• Adobe Marketo Engage Developer Expert or Architect

Roles and Responsibilities

• Translate business, campaign, data, and integration requirements into AJO and Marketo solution designs.
• Configure AJO journeys, campaigns, events, audiences, decisioning, personalization, templates, and channel settings.
• Configure Marketo programs, smart campaigns, lead lifecycle, scoring, routing, nurture, forms, landing pages, tokens, and preferences.
• Establish platform governance, user access, workspaces, naming standards, reusable assets, and deployment controls.
• Integrate AJO and Marketo with AEP/Real-Time CDP, CRM, websites, mobile applications, consent platforms, and enterprise data sources using connectors, APIs, webhooks, custom actions, and batch/streaming interfaces.
• Implement email, SMS, push, and in-app channels, including deliverability, consent, suppression, and preference controls.
• Leverage AJO and Marketo AI capabilities for content generation, decisioning, personalization, send-time optimization, and campaign/lead operations.
• Validate data, test journeys and campaigns, troubleshoot platform and integration issues, and support releases and production stabilization.

Required Skills

• Hands-on implementation experience with Adobe Journey Optimizer and Adobe Marketo Engage.
• Experience integrating marketing platforms with AEP, RT-CDP, Salesforce or another enterprise CRM.
• Understanding REST APIs, webhooks, JSON, authentication, event-driven integrations, and batch processing.
• Proficiency in HTML and CSS, with working knowledge of JavaScript and Velocity scripting.
• Knowledge of email deliverability, domain authentication, consent, preferences, privacy, and suppression controls.
• Experience with testing, data validation, monitoring, troubleshooting, and production support.
• Consulting or client-facing experience, including requirements gathering, solution workshops, and stakeholder communication.
• Understanding of AJO/Marketo AI capabilities, prompt design, brand controls, privacy considerations, and validation of AI-generated marketing content.

Good-to-Have Skills

• Experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, Contact Builder, or Data Extensions.
• Experience with AJO B2B Edition, including account and buying-group based audiences, journeys, and B2B engagement use cases
• Understanding of Salesforce Marketing Cloud integrations with Salesforce CRM or Data Cloud.

Basic Qualifications

• Bachelor's degree in Engineering, Computer Science, Information Technology, Marketing Technology, Business, or a related discipline.