IVF Marketing

1️⃣ Doctor & Clinic Visits

• Regular visits to gynaecologists, doctors, clinics, and hospitals.

• Develop and maintain strong professional relationships with referral doctors.

• Promote IVF, fertility, and related healthcare services.

• Identify potential referral partners and build long-term professional relationships.

• Conduct regular follow-ups with doctors and clinics.

2️⃣ Field Marketing & Patient Lead Generation

• Conduct field marketing activities to generate qualified IVF patient enquiries.

• Visit clinics, diagnostic centres, and relevant healthcare facilities.

• Promote fertility awareness programmes and hospital services.

• Identify opportunities for community outreach and local marketing.

• Generate leads through ethical and professional field engagement.

3️⃣ Referral Network Development

• Develop and expand the hospital's IVF referral network.

• Coordinate with referring doctors and healthcare professionals.

• Maintain regular communication and follow-up with referral partners.

• Record referral activities and share updates with management.

• Strengthen professional relationships through consistent engagement.

4️⃣ IVF Awareness & Outreach Activities

• Participate in fertility awareness camps and community programmes.

• Support the organisation of doctor meetings and awareness sessions.

• Coordinate with hospital teams for outreach activities.

• Promote patient education initiatives and fertility services.

• Increase awareness of the hospital's IVF facilities and services.

5️⃣ Lead Follow-Up & Coordination

• Collect and maintain records of patient enquiries generated through field activities.

• Coordinate with IVF counsellors for timely lead follow-up.

• Track consultation bookings and referral outcomes.

• Maintain accurate daily field visit and lead generation reports.

• Ensure that patient information is handled confidentially.

6️⃣ Daily Reporting & Performance

• Prepare daily visit reports and monthly marketing performance reports.

• Maintain records of doctor visits, clinic visits, and referral activities.

• Achieve assigned field activity and lead generation targets.

• Share market feedback and new business opportunities with management.

• Participate in regular team meetings and performance reviews.