International SEO & GTM Lead

Experience required: 5+ years in SEO & GTM, including 1-2 international market launches (US / GCC / Global).

Vacancies: 1 position (Market expansion leadership role)

Location: Indore, Madhya Pradesh

Job Type: Full-Time | SEO & GTM | International Market Focus

Joining timeline: Immediate joiners preferred

Position Overview

• We are looking for a seasoned International SEO & GTM Lead to drive Nway ERP s expansion into global markets (USA, GCC, and others).
• This is a leadership role responsible for end-to-end SEO & GTM strategy: site architecture, landing page builds, organic & paid traffic, conversion optimization, and measurable business outcomes.
• The ideal candidate has deep technical SEO expertise, experience in multi-country launches, analytics, CRO, and strong collaboration skills with dev, product, and marketing teams.

Key Responsibilities

• Define international site architecture, domain strategy (ccTLD / subfolder / subdomain), URL structure, hreflang, canonical, and indexing for multiple country/language sites.
• Research market-specific keywords, search intent, and buyer behavior for target markets (US, GCC, others).
• Create localized content, build landing pages, and ensure SEO-friendly code, page speed, and UX/CRO readiness.
• Launch organic SEO campaigns and coordinate paid campaigns to generate initial traffic and conversion data.
• Implement analytics & tracking: GA4, GSC, UTM tagging, conversion goals, and dashboards.
• Continuous optimization: On-page SEO, content updates, backlinks, technical audits, CRO (A/B tests, heatmaps), and conversion improvements.
• Provide regular reports aligning SEO & GTM performance to business KPIs (leads, MQLs, conversions).

Key Skills & Experience

• 5+ years SEO experience, including 1-2 full international market launches (GCC, USA, or similar).
• Hands-on technical SEO: domain strategy, hreflang, canonical, indexing, site architecture, crawl & index audits.
• Strong command over tools: Ahrefs / SEMrush, Screaming Frog / Sitebulb, page speed & Core Web Vitals, GSC, GA4, basic HTML/CSS.
• Proven track record: landing pages + content + SEO + CRO + conversion optimisation, delivering leads / MQLs / demo requests.
• Familiarity with paid advertising channels and integration with organic campaigns.
• Excellent collaboration & project management: ability to work with dev/product/content/marketing teams across time zones.
• Excellent written & spoken English; familiarity with GCC / US search & buyer patterns a plus.
• Nice to have: SaaS/B2B/ERP domain experience, multilingual / localization (Arabic or other).

Key Result Areas (KRA) & KPIs

• International market SEO & GTM setup: Correct site architecture, hreflang, canonical, sitemap, robots.txt, zero critical crawl/index issues.
• Organic traffic growth (new markets): MoM growth in sessions, increase in indexed pages per region.
• Keyword visibility & SERP performance: % of target keywords in top SERP positions, improved CTR for landing pages.
• Landing page performance & conversions: CR target benchmark, number of leads/MQLs/demo requests, reduced bounce rate, improved session metrics.
• Backlink profile & domain authority: growth in referring domains, domain/page authority, overall SEO authority score trending upward.
• Technical health & UX maintenance: Page load time & Core Web Vitals within acceptable limits, mobile usability = zero issues.
• Cross channel & paid/organic synergy: CPL, ROAS, accurate UTM attribution.
• Reporting, insights & continuous optimization: Monthly dashboards, quarterly reviews with actionable roadmap, at least one major optimization/test per quarter.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.