International Sales Manager- Flexible Packaging

Role & responsibilities

Role Purpose

Responsible for developing and expanding Shako Flexipacks international sales across Europe, North America and Australia, by generating new business, developing customers and building a strong export sales pipeline.

Key Responsibilities

• Identify and develop new international customers, distributors, converters and brand owners.
• Generate leads through email, LinkedIn, digital marketing, industry databases, exhibitions and direct outreach.
• Build relationships with procurement, packaging and sourcing decision-makers.
• Manage the complete sales cycle from lead generation to enquiry, quotation, sampling, trials and commercial orders.
• Develop business across food, FMCG, meat, seafood, pet food, spices, dairy, snacks and other flexible packaging segments.
• Coordinate with technical, production and quality teams for customer requirements and trials.
• Prepare quotations and negotiate pricing while maintaining required margins.
• Maintain an active sales pipeline and provide regular sales forecasts.
• Develop Shako’s international brand presence through digital marketing, exhibitions and industry networking.
• Track competitors, market trends and new customer opportunities.
• Travel internationally for customer meetings, exhibitions and business development.

Key KPIs

• International sales revenue
• New customers acquired
• New business generated
• Qualified leads and enquiries
• Customer trials converted to orders
• Sales pipeline
• Gross contribution / margins
• Repeat business
• Collections

Ideal Candidate

• 5–10 years’ experience in international sales and marketing, preferably in flexible packaging.
• Strong business-development and lead-generation skills.
• Experience in Europe, North America and/or Australia preferred.
• Excellent communication, negotiation and follow-up skills.
• Comfortable with digital prospecting, LinkedIn and CRM.
• Willingness to travel internationally.

Key Objective

Build a strong international customer base and generate consistent, profitable sales for Shako Flexipack across Europe, North America and Australia.

Preferred candidate profile