International Sales Manager - Building Materials -Leading Global Brand

We are an Indian manufacturer of premium acoustic and architectural solutions, offering high-performance products manufactured using PET and recycled materials, with a strong focus on acoustics, aesthetics, sustainability and contemporary architectural design.

As part of our international expansion, we are looking for a Manager / Senior Manager - International Sales and Business Development to establish and scale our dealer and distributor network across Asia-Pacific, GCC/Middle East, Australia & New Zealand and Africa.

Role & responsibilities:

• Establish, develop, and scale the companys dealer and distributor network across Asia-Pacific, GCC/Middle East, Australia & New Zealand, and Africa.
• Develop and execute market-entry and international business development strategies for priority countries.
• Identify high-potential markets based on construction activity, acoustic awareness, competition, import potential, pricing, and commercial viability.
• Build and maintain a strong pipeline and database of prospective international partners.
• Conduct partner due diligence covering financial strength, market reputation, geographic reach, sales manpower, warehousing, customer base, architect relationships, and competing brand associations.
• Negotiate commercial terms including pricing, margins, territory, exclusivity, annual targets, stocking commitments, payment terms, and marketing responsibilities.
• Develop relationships with architects, interior designers, acoustic consultants, PMCs, contractors, developers, and other specification influencers.
• Drive product specifications and position the companys solutions based on acoustic performance, aesthetics, sustainability, design, and overall value proposition.
• Conduct competitor mapping, pricing analysis, market intelligence, and country-level opportunity assessments.
• Identify local requirements relating to certifications, fire ratings, sustainability standards, product dimensions, colours, finishes, packaging, and installation systems.
• Work closely with Product, Design, Manufacturing, and Marketing teams to align the product offering with international market requirements.
• Train and support distributors and their sales teams on products, applications, technical features, and brand positioning.
• Develop annual business plans, revenue targets, and market-development activities with appointed channel partners.
• Monitor distributor performance, sales pipelines, project opportunities, collections, and market-development progress.
• Participate in international exhibitions, trade events, architect presentations, consultant meetings, and customer engagements where relevant.
• Travel extensively to priority markets for distributor evaluation, partner appointment, training, relationship development, and business generation.
• Manage commercial discussions related to export pricing, Incoterms, logistics, payment terms, and collections.
• Maintain structured CRM reporting, market databases, opportunity pipelines, and periodic management reviews.
• Act as the organization's voice of the international market, providing continuous feedback on customer needs, competition, product trends, and emerging opportunities.

Preferred candidate profile

• Ideal candidates should have 8 - 15 years of B2B sales/business-development experience, with exposure to international markets.

• Industry background first preference: Architectural acoustics, acoustic ceilings, PET acoustic panels, mineral fibre ceilings, metal ceilings, architectural interior systems, drywall/partition systems, insulation or premium technical building materials.

• Second-preference industries: Architectural surfaces, flooring, faade, hardware, laminates, partitions, office-interior products or other specification-led B2B building materials. No other industries other than above are preferred.

• Location: Preferably Mumbai-based / willing to operate from Mumbai, with international markets handled from India.

• Travel: Comfortable with frequent international travel for distributor development, architect/consultant meetings, exhibitions, product training and market visits.

• Dealer/distributor creation: Must have demonstrated experience in identifying, evaluating, appointing and developing new distributors/dealers, rather than merely servicing inherited export customers. Candidates should have personally handled international distributor/dealer development, preferably across GCC, APAC, Southeast Asia, Africa and/or Australia/New Zealand.

• Strong experience dealing with architects, consultants, contractors, distributors and project/specification channels would be highly desirable.

• Knowledge of export commercials, distributor margins, payment terms, Incoterms, logistics and international trade is must.

• Communication: Strong English business communication, presentations, negotiations and culturally sensitive relationship management. Any additional relevant regional language is an advantage, not a requirement.

• Systems: CRM discipline, pipeline management, country-wise forecasting, distributor performance tracking, MIS and structured reporting.

• Candidates whose experience is primarily in export documentation, shipping documentation or back-office export operations will not be suitable for this position.

Perks : competitive fixed salary + strong uncapped/accelerated variable + market-opening incentives + international travel + International exhibition +future Head of International Business pathway + 5 days working.

Website: https://apac-middleeast.univicoustic.com/