International Sales Head

Key Responsibilities:

Business Development & Market Expansion

• Develop and execute international business strategy for West and North African countries.
  • Identify new opportunities and establish long-term partnerships with distributors, importers, government organizations, wholesalers and institutional buyers.
  • Drive sustainable revenue growth and profitability across assigned territories.
  • Expand market presence through new product introductions and market penetration strategies.
  • Build a strong sales pipeline and convert opportunities into profitable business.

International Sales & Key Account Management

• Manage and grow relationships with existing international customers.
  • Negotiate commercial agreements, pricing, payment terms and annual contracts.
  • Achieve annual sales, revenue and gross margin targets.
  • Lead customer visits, presentations, exhibitions and business meetings across assigned regions.

Merchant Trading & Strategic Sourcing

• Identify high-margin international trading opportunities beyond bicycles.
  • Develop business for bicycle components, automotive parts, industrial products, commodities and other suitable merchant trading products.
  • Coordinate with domestic and international suppliers to build competitive sourcing networks.

Export Operations & Trade Compliance

• Ensure compliance with international trade regulations, export documentation, customs requirements, taxation, freight management and country-specific import regulations.
  • Coordinate with logistics partners, freight forwarders, banks, inspection agencies and government authorities.
  • Monitor shipments from order confirmation to successful delivery.

Market Intelligence

• Analyse market trends, competitor activities, pricing, customer requirements and emerging opportunities.
  • Prepare business forecasts and recommend strategic actions.
  • Identify potential risks and develop mitigation plans.

Leadership

• Mentor the international sales team.
  • Collaborate with production, procurement, finance, quality assurance and logistics teams to ensure seamless order execution.
  • Drive a performance-oriented and customer-centric culture.

PRODUCT PORTFOLIO

• Complete Bicycles
• Bicycle Components & Accessories
• Auto Parts
• Merchant Trading Products\
• Industrial & Engineering Products
• In-house Manufactured Products
• Third-country Trading Products

Education

• MBA (International Business / Marketing) preferred.
• B.Tech / BE or any Engineering Graduate preferred.
• Professional qualification in International Business, Export Management, Supply Chain or Marketing will be an added advantage.

Experience

• Minimum 1822 years of experience in International Sales and Export Business.
• At least 5 years in a senior leadership role handling African markets.
• Proven experience in developing new international markets and managing large export businesses.
• Hands-on exposure to merchant trading and third-country exports will be highly preferred.
• Regular business travel experience across West and North Africa will be preferred.