International Product Marketing Manager

JOB ROLE:International Product Marketing Manager

TYPE OF ROLE:IC

LOCATION:Corporate Office, Mumbai.

JOB PURPOSE

Lead the entire Product Development / and Product marketing for Exports BU. Working under the guidance of the Chief Growth Officer, resource will be responsible to drive Exports Business by crafting appropriate product mixes (within consumer products and lighting) to meet customer and consumer needs in international markets and leverage performance marketing to build those brands in consumer preference

KEY RESPONSIBILITIES

Product Strategy & Portfolio Management

• Drive topline growth across regions and product categories.
• Develop and manage product portfolio strategies for export markets (APAC, Middle East, Africa, Europe, USA).
• Identify market opportunities and optimize portfolio profitability and effectiveness.

Market & Competitive Intelligence

• Analyze market trends, customer needs, competitor products, pricing, and promotions.
• Maintain competitive product and pricing benchmarks to support business decisions.
• Provide actionable market insights to sales and leadership teams.

New Product Development & Lifecycle Management

• Define product requirements based on market and customer insights.
• Lead new product development in collaboration with R&D, SCM, Sourcing, and Operations.
• Manage product lifecycle activities, including launches, improvements, and discontinuations.

Pricing & Profitability

• Develop product costing, pricing frameworks, and profitability models.
• Recommend competitive pricing strategies while ensuring margin and profitability targets.

Product Launches & Sales Enablement

• Plan and execute successful product launches across export markets.
• Equip sales teams with product knowledge, launch materials, and market intelligence.
• Drive sales activation programs, trade schemes, and channel promotions.

Product Packaging & Branding

• Lead packaging and product enhancement initiatives to improve customer appeal and brand differentiation.
• Collaborate with design and creative teams on product aesthetics and presentation.

Analytics & MIS

• Monitor product performance, market trends, and competitor activities.
• Manage MIS, reporting, and business analytics to support strategic decision-making.

MARCOM

• Partner with MARCOM and business teams to develop cost-effective marketing plans across key markets and categories.
• Drive digital media deployment on ecommerce and other platforms (top and lower funnel) to cost effectively meet marketing objectives
• Manage the development and timely deployment of promotional collateral, including POSM, dealer communication, and marketing materials.
• Support collateral development for the exports sales teams to participate in trade fairs and discussions

EDUCATIONAL QUALIFICATIONS

• MBA / PGD (International Business/Marketing)

WORK EXPERIENCE

7- 10 years of experience in handling product & marketing role for Exports in consumer goods &/ or preferably Consumer Appliances Industry

Experience with digital marketing and performance marketing

Compliances & Certifications

Familiarity with International Product Compliances like CE / UL / SASO / G Mark / SLSI etc and coordination with external agencies & Internal Team for getting requisite certification will be helpful but not a mandatory requirement

PREFERRED/ ADDITIONAL REQUIREMENT

• Proven experience in product management/product marketing, with a strong understanding of sales and market dynamics.
• Demonstrated track record of conceptualizing, developing, and successfully launching products from idea to market.
• Experience across both professional organizations and entrepreneurial environments, with strong commercial acumen, including costing, pricing, and profitability management, preferably in retail-driven businesses.

INTERNAL / EXTERNAL INTERFACE

• SCM
• Logistics
• R&D
• Marketing
• Commercial
• Channel partners
• Agencies (QA and leads)

BEHAVIORAL COMPETENCIES

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best
• Be Agile

Disclaimer: Bajaj Electricals Limited (BEL) offers a great work environment, professional development, challenging careers, and competitive compensation. BEL is an Equal Opportunity Employer. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.