International Marketing - West Region

About the Job:

Drive international patient growth and revenue across the West Region and assigned international markets by developing new markets, building strategic referral partnerships, and strengthening the hospitals market presence. Lead international marketing, business development, and patient engagement initiatives while collaborating with internal teams to deliver a seamless patient journey and achieve patient acquisition, conversion, and revenue targets.

About Manipal Hospitals:

As a pioneer in healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 8 million patients annually, with a focus on providing affordable, highquality healthcare services. Manipals integrated network today has a pan-India footprint of 49 hospitals across 24 cities with 12,600 licensed beds, and a talented pool of 11,000+ doctors and an employee strength of over 34000.

Manipal Hospitals provides comprehensive curative and preventive care for a multitude of patients from around the globe. Manipal Hospitals is AAHRPP accredited and most of the hospitals in its network are NABH, NABL, ER, Blood Bank accredited and recognized for Nursing Excellence.

Role: International Marketing / International Business / International Patient Services/Overseas Marketing/Global Marketing

Location: West Region / Pune

What Youll Do:

• Develop and execute the International Marketing and Business Development strategy for assigned markets to achieve patient volume and revenue targets.
• Identify and develop new international markets, referral channels, healthcare facilitators, and strategic business opportunities.
• Build, onboard, and maintain strong relationships with international referral agents, healthcare facilitators, embassies, insurance companies, TPAs, corporates, and other key stakeholders.
• Develop and manage a strong international referral partner network to generate quality patient leads and increase admissions.
• Conduct regular market mapping and competitor analysis to identify potential markets, referral partners, and business growth opportunities.
• Plan and execute international marketing campaigns, exhibitions, conferences, roadshows, medical tourism events, and partner engagement activities.
• Promote the hospital's clinical specialties, doctors, treatment capabilities, infrastructure, and services across identified international markets.
• Identify and implement branding and promotional initiatives to strengthen the hospital's visibility and positioning in international markets.
• Coordinate with Doctors, Marketing, Hospital Operations, Finance, and Unit teams to ensure timely and seamless handling of international patient requirements.
• Manage international patient enquiries and coordinate the patient journey from initial enquiry and consultation through admission, treatment, discharge, and follow-up.
• Coordinate and resolve international patient escalations and service-related concerns in collaboration with relevant internal stakeholders.
• Track and monitor international patient leads, enquiries, conversions, admissions, referral sources, patient volumes, and revenue.
• Evaluate the performance of international referral partners and develop initiatives to improve partner engagement, lead quality, and business contribution.
• Prepare and present regular MIS, market intelligence, business performance reports, and action plans to senior management.
• Monitor the ROI and effectiveness of international marketing and business development initiatives and ensure achievement of defined KPIs related to patient acquisition, revenue, partner onboarding, conversion, and patient satisfaction.

What We Are Looking For:

• Bachelors degree with an MBA in Marketing / PG in Marketing.
• 10–15 years of experience in International Marketing and Business Development, preferably in healthcare, with strong exposure to international patient acquisition, medical tourism, referral networks, and international business partnerships.

What We Offer:

Competitive salary and benefits package

Opportunities for professional development and career growth

A collaborative and inclusive work environment