International Marketing Specialist

Role Overview

Remidio is looking for a Digital & International Marketing Specialist to own digital marketing and the website across India and our Rest of World business, along with our e-commerce presence. This is a hands-on, data-led role that brings together demand generation, SEO, website and Shopify e-commerce, content, analytics and international events. You will run digital demand generation and the website for the India market, and build the marketing and e-commerce engine for our international markets across Europe, the Middle East, Africa and Latin America. Across both, you will be responsible for turning marketing activity into measurable, qualified pipeline and marketing-owned revenue. You will work closely with the sales, product and creative teams.

Key Responsibilities

1. Demand Generation & Lead Management

● Plan and run multi-channel demand generation for India and ROW, across Google Ads (India, and Europe, Middle East, Africa and Latin America), Zoho email sequencing on the Expertinsights database, and WhatsApp campaigns.

● Own the full lead funnel from capture to marketing-qualified lead across remidio.com (India) and shop.remidio.com (ROW).

● Continuously optimise campaigns using search-term, competition and conversion data.

2. SEO & Organic Discovery

● Fix and maintain the technical SEO foundation across the India and international sites, including tracking, canonical and redirect integrity, titles, meta descriptions, H1/H2 structure, schema and alt text.

● Build category-level organic discovery beyond branded search, so the site ranks for problem and category keywords and not only the brand name.

● Optimise product pages for relevance, resolving content dilution and strengthening on-page conversion.

3. Website & E-commerce (India & ROW)

● Own and continuously improve the India website (remidio.com), including landing pages, navigation, content standards and on-page conversion.

● Plan, build and operate the ROW Shopify store (shop.remidio.com), including product pages, collections, blogs, policies, theme design and third-party integrations.

● Manage backend technical operations and site uptime across both properties.

4. Analytics & Insights

● Own GA4 measurement across India and ROW, ensuring accurate tracking and clean segmentation.

● Turn analytics into actioned campaign decisions that improve engagement, conversion and cost per lead.

● Provide monthly performance dashboards and insight reports by region.

5. International Events & Conferences

● Plan, coordinate and execute participation in key international conferences and business events.

● Ensure structured lead capture and timely follow-up from every event.

6. Market Development & Partnerships

● Identify and initiate strategic partnerships for local manufacturing and co-branding in ROW markets.

● Support market entry and distributor development to enable marketing-owned revenue.

7. Customer & Database Management

● Maintain and grow clean customer and prospect databases, integrated into CRM tools.

● Ensure data quality and seamless access for campaigns and tracking.

Skills & Qualifications

● Bachelor's degree in marketing, business or a related field; a relevant postgraduate qualification is preferred.

● 5+ years in B2B marketing, ideally in medical devices, healthcare technology or a regulated international business, with at least 2 years running digital demand generation.

● Hands-on expertise in Google Ads, SEO (both technical and content), GA4, and marketing automation or email tools such as Zoho.

● Practical experience building and operating Shopify or a comparable e-commerce platform, including backend operations.

● Strong analytical skills, comfortable turning GA4 and campaign data into decisions and clear reporting.

● Experience marketing across international geographies, ideally Europe, the Middle East, Africa or Latin America.

● Excellent content, communication and stakeholder-management skills.

● Self-directed and hands-on, comfortable owning targets end to end.

What Success Looks Like in the First Year

● A clean, trustworthy measurement foundation, with GA4 tracking fixed and reporting the business can rely on.

● A predictable flow of qualified leads from digital and the ROW store, converting into marketing-owned revenue.

● Organic search that generates category demand, not just brand navigation.

● A fully operational ROW e-commerce and content engine.