International Marketing Executive

Role & responsibilities

• Brand Strategy & Positioning: Drive end-to-end brand management across South East Asia, Middle East & Africa, and South/Rest of Asia; define regional brand positioning, messaging, and localized marketing strategies aligned with overall business goals.
• Budget Management & Regional Allocation: Formulate, allocate, and optimize the annual international marketing budget across target regions and product lines to maximize ROI and campaign effectiveness.
• Product Launches & Go-To-Market (GTM): Lead multi-country product launch strategies, working closely with regulatory, supply chain, and sales teams to ensure timely execution and market penetration.
• Channel Partner & Distributor Coordination: Collaborate directly with regional distributors, super stockists, and retail partners to align on trade marketing initiatives, point-of-sale branding, and promotion plans.
• Cross-Functional Stakeholder Management: Interface seamlessly with internal teamsincluding Global Sales, R&D, Supply Chain, Regulatory Affairs, and Financeto streamline operations and ensure unified brand execution.
• Market Intelligence & Consumer Insights: Conduct deep-dive market research to analyze consumer behaviors, cultural nuances, category trends, and competitor landscapes across diverse international territories.
• Campaign Execution & Performance Tracking: Plan and oversee integrated marketing campaigns across digital, ATL, BTL, and trade channels; establish key performance metrics (KPIs) to track, evaluate, and report campaign success.

Trade Marketing & Event Management: Design and execute trade show participation, international exhibitions, and channel-partner activation programs to boost brand visibility and B2B engagement.

Preferred candidate profile

To build a focused international growth engine for Bauli by creating dedicated ownership across high-potential emerging markets like Middle East, Asia and Africa, enabling faster market development, stronger distributor partnerships, and consistent brand building while adapting execution to local market needs.