International Marketing Engineer

Role & responsibilities

JOB DESCRIPTION

The Marketing person is responsible for Export Division developing and executing international marketing strategies to expand the companys global footprint. The ideal candidate will possess a strong background in international marketing, preferably in the manufacturing or engineering sector, with a focus on B2B marketing. This role involves market research, customer development, product promotion, and coordination with production and logistics teams to ensure smooth execution of export orders and customer satisfaction.

Key Responsibilities:

• Identify and analyze potential international markets, competitors, and industry trends.
• Conduct market feasibility studies and identify new business opportunities.
• Monitor export regulations, tariffs, and international trade policies.
• Develop and manage relationships with overseas clients, agents, and distributors.
• Prepare and present marketing proposals, quotations, and product information to international clients.
• Participate in trade fairs, exhibitions, and virtual marketing events.
• Plan and implement global marketing campaigns aligned with company

objectives.

• Develop product positioning and branding strategies for target markets.
• Manage digital marketing initiatives (B2B websites, LinkedIn campaigns,

email marketing).

• Coordinate with production, logistics, and finance teams to ensure timely execution of export orders.
• Negotiate prices, terms, and contracts with international buyers.
• Monitor sales performance and prepare periodic sales and marketing reports.
• Provide technical presentations and product demonstrations to clients.
• Collaborate with R&D and engineering teams to customize products based on client requirements.
• Translate technical product data into marketing material and documentation.

Export Marketing Focus:

Focus on building marketing initiatives that specifically target the export market. Work closely with the international customers to ensure targeted marketing strategies are effective.

Possess a valid passport and be willing to travel internationally. Meet with customers abroad, lead negotiations, and secure orders. Represent the company in face-to-face meetings with international clients and distributors to drive sales growth.

Required Qualifications & Skills:

Education:

• Bachelor’s degree in /Mechanical Engineering.
  MBA Added advantage

Experience:

• 10+ years of experience in B2B sales

(preferably in manufacturing or engineering sector).

• Skills:
• Strong knowledge of international marketing and export markets.
• Strong understanding of global trade practices and export documentation.
• Excellent communication and interpersonal skills to manage relationships with global clients.
• Ability to analyze market data, trends, and competitive landscapes to make strategic decisions.
• Proficient in Microsoft Office Suite and marketing automation tools.
• Ability to travel internationally.
• Languages:

Proficiency in English is required; knowledge of additional languages is a plus, especially those spoken in key export markets.

Key Performance Indicators (KPIs):

• Growth in export sales and market share.
• Customer retention and satisfaction levels.
• Timely execution of export orders.