Intern - Supply chain Analytics

Role: Intern - Supply Chain Analytics

About us:

Founded in 2011, Purplle has emerged as one of Indias premier omnichannel beauty destinations,

redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million

monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline

experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores,

strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully

scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—

offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating

detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations

based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first

approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group

of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman

Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming

beauty landscape, revolutionizing the way the nation experiences beauty.

Job Description:

About the Role

We are looking for a highly analytical and motivated intern to support the demand forecasting and

inventory planning function for our growing CPG portfolio. This role will provide hands-on exposure to

demand planning, inventory tracking, and cross-functional coordination across sales, supply chain, and

sourcing teams. The intern will work closely with senior team members to ensure product availability

while learning how data-driven planning supports business growth.

Key Responsibilities

This role supports demand planning and inventory management across Purplle’s private label portfolio

(10+ brands, including Faces Canada, Carmesi, Juicy Chemistry, Alps Goodness, NY Bae, DermDoc,

Good Vibes, and Color Chemistry) across all CPG Channels.

1. Demand Planning & Forecasting

• Assist in preparing weekly and monthly demand forecasts at SKU / channel-type (GT /MT / OR /

MP / D2C / etc) level using historical data and sales inputs.

• Support forecast accuracy tracking (MAPE, bias) and help identify gaps or variances.
• Collate inputs from sales and marketing teams for promotions, seasonality, and new launches.
• Maintain forecast trackers and ensure data hygiene.

2. Inventory Planning & Allocation

• Support inventory tracking against defined norms across warehouses and channels.
• Assist in monitoring stock availability, stock-outs, excess inventory, and ageing.
• Help track inbound supply vs. demand and flag risks to the planning team.
• Coordinate with supply and sourcing teams for basic data updates and follow-ups.

3. Analytics & Reporting

• Support preparation for weekly and monthly demand planning reviews.
• Assist in creating simple dashboards using Excel / BI tools.
• Document action items, risks, and follow-ups from review meetings.
• Ensure timely sharing of reports and updates with relevant stakeholders.

4. Process Improvement & New Capabilities

• Help identify data gaps, process inefficiencies, or manual workarounds in planning workflows.
• Support automation and system improvement initiatives led by senior team members.
• Assist with ad-hoc analysis and special projects related to demand and inventory planning.

5. Master Data Management

• Support new SKU creation and item master updates (MRP, grammage, vendor changes) in line

with defined naming conventions.

• Assist in tracking NPD (New Product Development) items from approval through to conversion.
• Help maintain MPC EAN SKU hierarchy accuracy and flag mapping discrepancies.

Key Requirements

• Advanced proficiency in MS Excel, including Power Query, Power Pivot, and DAX; strong

working knowledge of Power BI.

• Hands-on experience with SQL (preferably BigQuery); exposure to Python is an added

advantage.

• Strong understanding of demand forecasting models, along with supply chain and inventory

management fundamentals.

• Excellent analytical, communication, and stakeholder management skills.
• Ability to work effectively in fast-paced, high-growth environments and navigate ambiguity.
• Strong attention to detail and data hygiene discipline.