Intern - Social Media

Location: Mumbai

Duration: 3-6 months (paid internship, with possibility of extension)

About Us

Traya is an Indian direct-to-consumer hair care platform that provides a holistic treatment for individuals experiencing hair loss. Through personalized consultations, we identify the root cause of hair fall using a combination of Ayurveda, Allopathy, and Nutrition. Our unique diagnostic platform, combined with medically trained hair coaches and proprietary tech, ensures customers receive customized solutions delivered right to their doorstep — and the ongoing guidance they need to stay on track.

Founded by Saloni Anand (techie-turned-marketeer) and Altaf Saiyed (Stanford GSB alumnus), Traya's mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all.

Our Vision

We aim to create a global awareness movement around hair loss while delivering a scientifically proven, holistic solution that combines the best of three sciences.

The Opportunity

We're seeking a trend-obsessed creator to amplify Traya's presence on Instagram and YouTube. This is not a just post content role - you'll be researching emerging formats, experimenting with AI tools, and helping shape high-impact campaigns that spark conversations and drive distribution.

What You'll Do

• Trend Hunting: Track emerging formats, hooks, and cultural moments across YouTube, Instagram, Reddit, Snapchat, and other rising platforms. Spot patterns and posts before they peak and translate them into actionable content ideas.
• AI-Driven Creation: Use next-gen tools like HeyGen, Veo3, Kling, Mid-Journey, and any new platform you discover to produce high-impact videos, reels, shorts, and static creatives.
• Content Creation & Writing: Write engaging and on-brand copy for posts, captions, stories, and short-form videos (Instagram, LinkedIn, YouTube etc.). Support blog writing, newsletters, and campaign messaging as needed.
• Analytics & Reporting: Track post performance, analyze engagement metrics, and provide insights to improve content strategy.
• Distribution & Growth: Experiment with posting schedules, thumbnail variations, captions, hashtags, and cross-posting tactics to increase reach and engagement.
• Data Tracking: Monitor performance metrics (views, retention, click-throughs, comments) and share weekly insights to refine the strategy.

What We're Looking For

• A social native who instinctively understands what grabs attention on IG and YT.
• Curiosity and comfort with AI content tools—or the drive to learn them fast.
• Strong sense of visual storytelling, editing basics, and an eye for design.
• An analytical mindset with the ability to interpret data and act on it.
• Self-starter energy- someone who thrives on experimentation and rapid iteration.
• Bonus: Prior experience running personal or brand social accounts, even small ones.