Intern Retail Marketing Helios

Intern Retail Marketing (BTL & ATL)

Location: Bangalore (Corporate Office)

Work Mode: On-site (Not a remote role)

Brand: Helios & Titan World

Duration: 4 Months

Role Overview

We are looking for a proactive and detail-oriented Retail Marketing Intern to support the

planning and execution of BTL and ATL initiatives across Helios and Titan World stores. This role

offers hands-on exposure to retail marketing, from ideation to on-ground execution.

Key Responsibilities

• Activation Planning & Ideation
• Support in conceptualising in-store activations and thematic campaigns for

upcoming months

• Assist in building forward-looking monthly and quarterly plans
• Campaign Calendar Management
• Help create and maintain a structured quarterly marketing calendar (BTL & ATL)
• Track timelines and ensure alignment with execution schedules
• Vendor & Agency Coordination
• Identify and shortlist vendors/agencies for campaign execution
• Coordinate for briefings, follow-ups, and timely delivery of requirements
• Cross-functional Collaboration
• Engage with Regional Teams, ABMs, and Store Teams to gather inputs prior to

execution

• Ensure clarity and alignment on activation requirements
• Execution & Follow-ups
• Support the rollout of campaigns and in-store activations
• Follow up post-activation for feedback and basic performance tracking

Skills & Qualifications

• Basic proficiency in Microsoft Excel (tracking sheets, simple reporting)
• Strong communication and coordination skills

Sensitivity: Internal

• Good organisational ability and attention to detail
• Interest in retail marketing, events, and brand activations
• Proactive attitude with the ability to manage multiple tasks

What You’ll Gain

• Exposure to end-to-end retail marketing (ATL & BTL)
• Hands-on experience in campaign planning, vendor management, and execution
• Opportunity to work closely with cross-functional teams and retail networks
• Real-time understanding of store-level marketing and consumer engagement