Intern - Brand (Vernac)

About the Role

At The Derma Co we are strengthening our focus on South India through brand and D2C initiatives. We are looking for a Brand Intern who can bring a strong understanding of the South Indian market, culture, and content landscape.

This role is ideal for someone who can act as our eyes and ears for the South — helping us stay relevant with trends, cultural nuances, and regional insights.

Work location - Gurgaon

Preferred Languages - Tamil /Telegu/ Kannad/ Malayalam

Key Responsibilities

• Track and analyze social media trends across South Indian markets
• Provide insights on regional content, cultural nuances, and audience behavior
• Support in ideation of South-focused content, campaigns, and activations
• Identify key festivals, seasonal moments, and viral trends relevant to the region
• Assist in adapting brand communication for South audiences
• Share regular feedback and actionable intel with the marketing team

Requirements

• Strong understanding of South Indian culture and digital landscape
• Knowledge of at least one South Indian language (Tamil preferred); familiarity with multiple languages is a plus
• Interest in social media, content, and digital marketing
• Good communication and analytical skills
• Ability to work from the Gurgaon office

Who Should Apply

• Students or recent graduates interested in marketing, content, or media
• Individuals from South India or those closely connected with the region
• Candidates who actively follow regional content, creators, and trends

What You'll Gain

• Hands-on experience in regional marketing and D2C strategy
• Exposure to brand-building and content planning
• Opportunity to work closely with a fast-paced marketing team