Integrated Marketing Lead

Role Purpose:

The Integrated Marketing Lead will drive end-to-end marketing implementation across ACME Group businesses, ensuring that marketing opportunities are identified, evaluated, and executed with consistency, speed, and strong business alignment. This role will be responsible for spotting high-value marketing opportunities across all SBUs, including sponsorships, partnerships, events, marketing activations, and organic marketing initiatives, while also managing campaign delivery through strong coordination of briefs, budgets, timelines, vendors, and internal stakeholders.

Role & responsibilities:

1. Identify and evaluate integrated marketing opportunities across all SBUs, including sponsorships, partnerships, events, marketing campaigns, digital initiatives, and organic visibility platforms.

2. Translate business priorities into actionable marketing plans and implementation roadmaps across multiple brands, products, and business verticals.

3. Lead execution of business marketing campaigns end to end, from brief development and planning through rollout, monitoring, and closure.

4. Ensure seamless coordination of campaign briefs, budgets, timelines, approvals, agencies, production partners, and cross-functional stakeholders for on-time delivery.

5. Work closely with business teams, corporate communications, brand, digital, design, procurement, finance, and external vendors to maintain execution discipline across channels.

6. Drive integrated deployment across online and offline touchpoints, ensuring message consistency, brand alignment, and execution quality.

7. Manage vendor onboarding, agency coordination, deliverable tracking, and campaign governance to minimize delays and execution gaps.

8. Monitor campaign performance, generate implementation learnings, and recommend improvements for future marketing effectiveness.

9. Build and maintain a central marketing calendar across businesses to improve visibility, prioritization, and resource coordination.

10. Support the SVP & Head of Corporate Communications and Brand in strengthening marketing processes, operating rhythm, and execution standards across the Group.

Preferred candidate profile:

1. Relevant experience of 812 years in integrated marketing, campaign execution, or marketing operations, preferably in diversified businesses or complex matrix organizations.

2. Strong experience in marketing implementation rather than only strategy or communications planning.

3. Proven ability to manage multiple campaigns simultaneously across business units, functions, and channels.

4. Experience handling sponsorships, brand activations, partnerships, events, digital campaigns, and organic marketing opportunities.

5. Strong project management capability, with close attention to timelines, budgets, approvals, and stakeholder coordination.

6. Ability to work across internal teams and external partners with a high degree of ownership and follow-through.

7. Strong written and verbal communication skills, with the ability to convert business needs into clear briefs and actionable plans.

8. Comfortable operating in a fast-paced environment with multiple priorities and senior stakeholder management.

Key Skills:

1. Integrated marketing planning and execution

2. Campaign operations and delivery management

3. Sponsorships and partnership activation

4. Cross-functional stakeholder management

5. Vendor and agency management

6. Budget tracking and timeline governance

7. Brief writing and campaign coordination

8. Brand consistency across channels

9. Marketing calendar and workflow management

Execution rigor and problem solving