Integrated Campaigns Manager

We are seeking a Pipeline Marketing Manager to lead strategic initiatives and drive pipeline growth from enterprise accounts across NA, EU, and ASEAN regions. This role focuses on developing account intelligence, designing Account-Based Marketing (ABM) strategies, and executing multi-channel campaigns in close collaboration with Account Development Representatives and Account Executives. We value a thorough approach to research, proficiency in CRM tools like Salesforce and 6Sense, and a commitment to aligning marketing efforts with sales objectives.

The successful candidate will develop account intelligence by conducting research and creating briefs for the Target Account List (TAL), analyzing financial reports and intent signals to provide actionable insights for the sales team. You will design and implement 1:1, 1:few, and 1:many ABM campaigns across various channels including email, social media, events, and paid media, ensuring all activities are mapped to the appropriate account stage. You will also work as a strategic partner with sales colleagues on account reviews and lead transitions to ensure high-quality outcomes.

Performance will be measured through TAL coverage, engagement metrics, conversion rates, and pipeline influence. You will also orchestrate cross-functional efforts by integrating content, brand, and operations teams into account-level strategies across international markets.

Required skills and experience:

• Proficiency in Salesforce (SFDC) and ABM platforms such as 6Sense.
• Experience in designing and executing multi-channel B2B marketing campaigns.
• Strong analytical skills with the ability to interpret complex data sets and financial reports.
• Ability to collaborate effectively with cross-functional teams and sales departments.
• Clear communication skills and a systematic approach to project management.

Preferred skills and experience:

• Familiarity with enterprise-scale marketing in the NA, EU, or ASEAN regions.
• Experience in content syndication and LinkedIn Campaign Manager.
• Knowledge of RevOps workflows and lead-to-account matching methodologies.