Institutional Outreach Executive

About the Role

Beyond Mentor is looking for a Business Development Appointment Setter to build the first level of engagement with schools, educational institutions and business leaders across India.

Your primary responsibility will be to identify the right decision-makers, initiate meaningful conversations, create interest in Beyond Mentor's offerings and convert those conversations into qualified business appointments.

This is a target-driven B2B outreach role, with success measured primarily by the quality and number of qualified appointments generated, rather than simply the number of calls made.

Key Responsibilities

Prospect Outreach

• Conduct outbound calls to schools, educational institutions and business prospects across India.
• Identify and connect with relevant decision-makers such as school leaders, management representatives and business stakeholders.
• Introduce Beyond Mentor in a clear, confident and professional manner.

Appointment Setting

• Generate interest and establish relevance during the initial conversation.
• Understand the prospect's basic requirements and determine whether there is a potential opportunity.
• Schedule qualified appointments for the Business Development team.
• Confirm appointments and ensure prospects are aware of the meeting details.
• Follow up with interested prospects to improve appointment conversion and reduce no-shows.

Pipeline & Reporting

• Maintain accurate prospect and appointment information.
• Update calling/CRM records after every meaningful interaction.
• Track follow-ups, appointments scheduled and appointment outcomes.
• Work closely with the Business Development team to ensure a smooth handover of qualified prospects.
• Consistently achieve weekly and monthly appointment-setting targets.

Key Performance Indicators

Your performance will primarily be evaluated on:

·      Qualified appointments generated

·      Appointment conversion rate

·      Show-up/meeting conversion rate

·      Quality of prospects handed over to the Business Development team

·      Follow-up effectiveness

·      Consistency against monthly targets

Call volume is an activity metric; qualified appointments are the primary outcome.

What are We Looking For

·      1–2 years of experience in appointment setting, outbound sales, inside sales, business development or B2B calling.

·      Excellent spoken English and professional telephone communication.

·      Confident speaking with senior stakeholders and decision-makers.

·      Ability to quickly establish rapport and create interest during a cold conversation.

·      Strong persuasion and objection-handling skills.

·      Good listening and questioning ability.

·      Strong follow-up discipline.

·      Comfortable working against measurable targets.

·      Basic computer skills and ability to maintain prospect/CRM records.

·      Immediate joiners preferred.

·      Female candidates preferred.

The Ideal Candidate

We are looking for someone who can do more than simply make calls.

You should be able to:

Start the conversation → Identify the decision-maker → Create interest → Qualify the opportunity → Secure the meeting → Ensure the prospect attends.

If you are confident on the phone, enjoy conversations with senior stakeholders and are motivated by achieving measurable appointment targets, this role could be a strong fit.

Compensation

₹5 LPA Fixed + Up to ₹2 LPA Variable

Additional performance incentives may be provided based on successful appointment generation and achievement of defined targets.

What will you gain

·      Exposure to B2B business development and institutional sales.

·      Interaction with school leaders, institutional decision-makers and business stakeholders.

·      Hands-on experience in lead generation and appointment setting.

·      Opportunity to develop professional communication, negotiation and objection-handling skills.

·      Clear growth pathway into Business Development / Inside Sales / Institutional Sales roles.