Institutional Marketing Associate

About the Role

We are looking for an energetic and target-oriented Institutional Marketing Associate to drive student lead generation through college/school seminars, events, career awareness programs, presentations, and institutional tie-ups. The role involves building strong relationships with educational institutions, conducting impactful student engagement activities, and generating qualified leads that can be converted into admissions.

• Identify and establish relationships with schools, colleges, universities, coaching centres, and educational institutions.
• Plan and execute seminars, workshops, career guidance sessions, presentations, and student engagement events.
• Develop institutional partnerships and tie-ups to create a consistent lead-generation pipeline.
• Coordinate with college/school management, placement cells, faculty, student coordinators, and other stakeholders.
• Conduct presentations and seminars to create awareness about CA, ACCA, CMA, CS and other professional commerce programs.
• Generate qualified student leads through institutional activities and events.
• Coordinate with the Admissions/Sales team to ensure timely follow-up and conversion of leads.
• Track leads generated from each institution, event and seminar and monitor conversion performance.
• Identify high-performing institutions and develop long-term partnerships.
• Plan institutional outreach calendars and ensure achievement of monthly activity and lead-generation targets.
• Represent IIC Lakshya at education fairs, career fairs, exhibitions, seminars and other relevant events.
• Maintain regular MIS and reports covering institutions approached, events conducted, leads generated and conversions.
• Conduct competitor and market research to identify new institutional opportunities.
• Work closely with Marketing, Admissions and Academic teams to execute institutional campaigns.