Institutional Business Manager

Role & responsibilities :-

As part of the India Business, the Instar team is responsible for driving the sales volume in public/ government hospitals

• State Govt. (Medical State Corporation Limited)
• Central Govt Medical College
• ESIC Model Hospitals & ESIS State Department
• Command/Military hospitals,
• Public Sector Undertakings,
• Railways.
• GMSD/ CGHS

The incumbent will work closely to leverage the growth opportunities in public hospitals by driving over all business through Rate contracts and by creating new accounts & new product addition in the existing hospitals. The incumbent will drive selected Glenmark brands across key government hospitals through demand generation activities & ensuring store availability in association with the distributor/ liaisoner. The incumbent shall be reporting to Zonal Sales manager and will work closely with Tender team & HO team to improve the tender win rate in the designated key accounts.

Responsibilities:

1) Tender Participation

• Provide Competitor data on particular product/Institute.
• Represent in pre-bid meetings wherever required
• Work closely with the tender team and distributor for improving the tender win rate

2) Product Inclusion in Formulary of Account

• Work closely with distributor/ liasioner to ensure product is included in formulary

3) Demand Generation

• Actively work for demand creation through marketing activities
• Work closely with distributor/ liasioner to seek for opportunities for Bulk demands

4) New Account Creation:

• To constantly review if any new budget is allocated for any dormant account.
• Closely work for adding new products in existing accounts

Educational Qualifications

• Bachelors degree from any stream, Masters or Marketing degree would be an added advantage