Instagram / X (Twitter) - Growth Expert/ Content Strategist/ Manager

Role Summary:

Lovely Professional University (LPU) is looking for talented, creative, analytical, and execution-oriented professionals to strengthen its Instagram/ X (Tweeter) and social media presence. The Instagram/ X team will be responsible for driving audience growth, developing high-quality content, managing daily publishing, and maintaining a strong online reputation.

For Intagram:

1. Instagram Growth Expert – Metrics

• Drive growth in followers, reach, engagement, impressions, and audience retention.
• Analyse Instagram Insights, audience behaviour, trends, and competitors.
• Develop data-driven growth strategies.
• Track KPIs and prepare weekly/monthly performance reports.
• Provide actionable insights to improve content and campaign performance.

2. Instagram Content Strategist – Strategy & Production

• Develop Instagram content strategy, creative concepts, campaigns, and calendars.
• Create concepts for Reels, Stories, Carousels, and trend-based content.
• Manage end-to-end production: scripting, shoot planning, videography, editing, and postproduction.
• Coordinate photographers, videographers, editors, agencies, and production partners.
• Strong knowledge of storytelling, cinematography, filmmaking, and visual content is preferred.

3. Instagram Manager – Publishing & ORM

• Manage daily Instagram publishing and content-calendar execution.
• Ensure accuracy of captions, hashtags, keywords, tags, mentions, formats, and schedules.
• Handle comments, DMs, mentions, tags, and audience sentiment.
• Manage Online Reputation Management (ORM).
• Coordinate content approvals with internal teams.
• Maintain consistent brand voice, visual identity, and communication standards.

For X (Twitter):

1. X Growth Expert – Metrics

• Grow followers, engagement, impressions & reach.
• Track and analyze key X/Twitter metrics and performance.
• Develop strategies to improve audience acquisition and engagement.
• Identify trends, opportunities and high-performing content.
• Prepare actionable insights and growth reports.

2. X Content Strategist

• Develop engaging, timely and conversation-driven content strategies.
• Initiate & sustain meaningful discussions with the audience.
• Monitor peers, competitors, Ministers, MPs and prominent leaders.
• Identify trending topics and relevant conversations for timely engagement.
• Track social trends and convert them into impactful content opportunities.

3. X Manager

• Publish content with accuracy, consistency and brand alignment.
• Ensure the right format, timing, tagging, hashtags & mentions.
• Manage ORM, monitor conversations and respond/escalate appropriately.
• Proofread posts and ensure factual & contextual correctness.
• Maintain the content calendar and coordinate timely publishing.