Inside Sales Specialist

Job Description Inside Sales Executive

The role involves the complete inside-sales cycle from identifying potential schools and colleges, cold calling and email outreach, understanding customer requirements, demonstrating the product, negotiating with decision-makers, and consistently following up until the opportunity reaches the next stage.

The ideal candidate should be confident in communication,

comfortable with cold calling, good at building relationships, and capable of negotiating and closing business conversations.

Key Responsibilities

• Identify and generate new leads from schools, colleges, and educational institutions.
• Research and build a database of potential customers and decision-makers.
• Conduct cold calls, email campaigns, and other outbound sales activities to generate interest.
• Connect with principals, management, administrators, academic heads, and other key decision-makers.
• Understand the institution's requirements, challenges, and current processes.
• Present and demonstrate our AI Intelligence Platform to prospective customers.
• Clearly communicate the product's features, benefits, use cases, and business value.
• Qualify leads based on their requirements, budget, decision-making process, and purchase timeline.
• Maintain regular and structured follow-ups with prospects.
• Move qualified leads through different stages of the sales pipeline.
• Handle objections and answer basic product and commercial questions.
• Negotiate pricing and commercial terms within the approved company guidelines.
• Coordinate with the product, implementation, and management teams when required.
• Maintain accurate lead, follow-up, and opportunity information in the CRM.
• Track daily calls, meetings, demos, follow-ups, and conversions.
• Work toward monthly and quarterly lead-generation, demo, and revenue targets.
• Build long-term relationships with educational institutions and identify opportunities for upselling or expansion.

Required Skills

• Excellent verbal and written communication skills.
• Comfortable speaking with senior decision-makers over phone and video calls.
• Strong cold-calling and lead-generation skills.
• Ability to conduct product demonstrations confidently.
• Strong follow-up discipline and sales persistence.
• Good negotiation and objection-handling skills.
• Ability to understand customer requirements and present the right solution.
• Basic understanding of CRM and sales pipeline management.
• Good email communication and campaign execution skills.
• Ability to work independently and manage multiple prospects simultaneously.
• Target-oriented and comfortable working with sales KPIs.

Preferred Qualifications

• MBA degree in any discipline.
• 13 years of experience in inside sales, B2B sales, SaaS, EdTech, or technology sales preferred.
• Experience selling to schools, colleges, educational institutions, or other organizations will be an advantage.
• Freshers with strong communication, confidence, and a genuine interest in sales may also be considered.

What We Are Looking For

The right candidate should be someone who:

• Is comfortable picking up the phone and speaking to new prospects every day.
• Can turn a cold lead into a meaningful sales conversation.
• Is confident enough to conduct product demos and explain technology in simple, customer-friendly language.
• Does not give up after one or two follow-ups and knows how to maintain professional persistence.
• Can handle objections such as "We already have a solution," "It's expensive," "We need to discuss internally," etc.
• Has the confidence and negotiation ability to move conversations toward a commercial decision.
• Takes ownership of the sales pipeline from lead generation qualification demo follow-up negotiation closure.