Inside Sales Executive

Inside Sales Executive Lead Generation

Role summary

We're hiring an Inside Sales Executive to build qualified pipeline for our sales team. You'll generate leads through LinkedIn, cold email and cold calling, qualify them from lead to MQL and beyond, and hand over sales-ready opportunities. You'll carry inside sales targets.

Key responsibilities

• Generate leads through LinkedIn outreach, cold email and cold calls aimed at senior decision makers
  
• Build targeted prospect lists using Apollo and LinkedIn Sales Navigator
  
• Run outreach around industry events to book meetings
  
• Qualify prospects from lead to MQL and further, based on pain, fit and intent
  
• Hand over SQLs to the sales team with full context and set up meetings
  
• Write personalised messages, emails and call scripts that earn replies, using Claude and ChatGPT to research accounts and draft faster
  
• Keep CRM data accurate and report weekly on activity, conversion and pipeline
  

Must have

• Hands-on experience in LinkedIn outreach, cold email and cold calling
  
• Experience selling IT services
  
• Working knowledge of Sales Navigator and Apollo
  
• Strong spoken and written English, with confidence on calls with senior executives
  
• Strong content writing skills: persuasive messages that get replies (mandatory)
  
• Proven ability to qualify leads to MQL and further down the funnel
  
• Working knowledge of Claude and ChatGPT for research and drafting
  

Good to have

• GCC staffing experience
  
• Event-based lead generation experience
  
• Familiarity with CRM and outreach automation tools
  

Attributes

Quick learner, self-driven, persistent in follow-ups, comfortable with weekly targets, and a clear communicator who listens before pitching.

Targets and reporting

Success is measured on qualified pipeline passed to sales: connections and replies, MQLs, SQLs, meetings held, and conversion at each funnel stage.