Inside Sales Executive

Role Title: Inside Sales Executive CPaaS & Conversational AI Solutions

Role Vertical: Sales - SME

Years of Experience: 0-5 years

Base Location: Noida

Preferred Industry: CPaaS, SaaS, Conversational AI, Chatbots, Customer Engagement Platforms, Cloud Communication Solutions

Minimum Qualification: Bachelor's Degree in Business, Marketing, IT, or a related field. MBA preferred.

Reporting To: Inside Sales Manager / Team Leader

About the Role

Fonada is looking for a highly motivated and results-driven Inside Sales Executive to drive revenue growth by identifying business opportunities, engaging prospective customers, conducting product demonstrations, and converting qualified leads into long-term clients.

The ideal candidate should possess strong communication, presentation, consultative selling, and relationship-building skills, along with a passion for technology-driven solutions such as CPaaS, Conversational AI, WhatsApp Business API, Voice Bots, and Customer Engagement Platforms.

Key Responsibilities

1. Lead Generation & Prospecting

• Identify, research, and engage prospective SME and Mid-Market clients through inbound and outbound channels.
• Generate qualified leads through LinkedIn, Sales Navigator, digital campaigns, referrals, databases, and networking platforms.
• Build and maintain a healthy sales pipeline to achieve monthly and quarterly business targets.
• Maintain accurate records of prospect interactions, activities, and opportunities in CRM.

2. Lead Qualification & Discovery

• Conduct discovery calls to understand client business requirements, pain points, and objectives.
• Qualify prospects based on business need, budget, authority, timeline, and fitment.
• Identify key decision-makers and influencers within target organizations.
• Collaborate with marketing teams to optimize lead quality and conversion rates.

3. Product Demonstration & Solution Consulting

• Conduct engaging virtual product demonstrations and presentations.
• Customize demonstrations based on industry use cases and customer requirements.
• Explain product capabilities, business benefits, and ROI in a simple and compelling manner.
• Act as a trusted advisor by recommending appropriate solutions aligned with customer goals.
• Address functional and business-related queries during sales discussions.

4. Sales Conversion & Revenue Generation

• Present commercial proposals and pricing discussions.
• Handle objections effectively and guide prospects through the buying journey.
• Negotiate commercial terms and close opportunities within defined sales cycles.
• Consistently achieve or exceed assigned sales targets and KPIs.
• Drive demo-to-conversion and lead-to-revenue performance.

5. CRM & Sales Reporting

• Maintain accurate and up-to-date records in Zoho CRM or other CRM platforms.
• Track lead status, demo outcomes, conversion ratios, and pipeline movement.
• Prepare weekly and monthly reports on sales activities, forecasts, and revenue performance.
• Provide actionable insights to improve sales effectiveness and customer engagement.

6. Cross-Functional Collaboration

• Work closely with Marketing, Product, Pre-Sales, and Customer Success teams.
• Coordinate with technical teams to address customer-specific solution requirements.
• Support campaign planning and execution by providing market feedback and customer insights.

7. Customer Onboarding & Relationship Management

• Ensure seamless handover of new customers to implementation and customer success teams.
• Assist customers during initial onboarding and adoption stages.
• Build long-term customer relationships to improve retention and identify upselling opportunities.
• Act as the primary point of contact until successful solution deployment.

Required Skills & Competencies

Mandatory

• Excellent verbal and written communication skills.
• Strong presentation and product demonstration abilities.
• Proven experience in inside sales, consultative selling, and lead conversion.
• Ability to understand business challenges and position technology solutions effectively.
• Strong negotiation and objection-handling skills.
• Experience working with CRM platforms, preferably Zoho CRM.
• Proficiency in LinkedIn prospecting and lead generation techniques.
• Target-oriented mindset with a strong focus on achieving results.

Preferred

• Exposure to CPaaS, SaaS, Conversational AI, WhatsApp Business API, Voice Bots, Contact Center Solutions, or related technologies.
• Understanding of B2B and SME sales environments.
• Familiarity with virtual meeting and presentation tools.
• Experience in solution-based selling and customer engagement.

Key Performance Indicators (KPIs)

• Qualified Leads Generated
• Discovery Calls Conducted
• Product Demos Delivered
• Demo-to-Opportunity Conversion Rate
• Opportunity-to-Customer Conversion Rate
• Monthly/Quarterly Revenue Achievement
• Pipeline Value and Forecast Accuracy
• CRM Hygiene and Reporting Compliance
• Customer Onboarding Success Rate

Why Join Fonada?

• Competitive salary with attractive performance linked incentives.
• Opportunity to work with cutting-edge CPaaS and Conversational AI solutions.
• Fast-track career growth into Senior Inside Sales, Enterprise/Key Account Management, or Pre-Sales roles.
• Collaborative, innovation-driven work culture.
• Exposure to diverse industries and high-growth digital transformation projects.