Inside Sales Executive

At Edwisely, the Inside Sales Executive is responsible for creating the first meaningful connection with prospective colleges/Universities. The role focuses on finding the right institutions, speaking with relevant decision-makers, understanding their needs, and setting up qualified product demonstrations for the Business Development team.

Your Roles & responsibilities:

• Prospecting and outreach: Build a pipeline of prospective colleges through research, cold calls, relevant cold emails, referrals, assigned marketing enquiries, and follow-ups with existing database leads.
• Engaging the right stakeholders: Identify and connect with decision-makers or key influencers at each institution. Introduce Edwisely clearly, understand initial interest, and establish whether a product discussion would be relevant.
• Lead qualification: Ask the right questions to understand the colleges requirements, potential use case, stakeholder involvement, interest and readiness for a demonstration. Prioritise genuine opportunities rather than simply booking meetings.
• Demo scheduling and coordination: Arrange product demos with the BDM/BGM team and college stakeholders. Confirm the right participants, share the necessary context, send reminders, and follow up to support attendance.
• Clean handover to Business Development: Pass on a clear summary of the college/university, key contacts, requirements, discussion history and next steps so the BDM/BGM can conduct a focused demo and move the opportunity forward.
• Pipeline tracking and collaboration: Keep the Sales Tracker up to date with outreach, lead status, meeting details, completed demos and follow-up actions.
• Work with the BDM/BGM team to learn from demo outcomes and continuously improve lead quality.
• Build a dependable pipeline of relevant colleges and maintain timely follow-ups and accurate records.
• Improve lead quality through feedback from the BDM/BGM team.

What we are looking for:

• Clear, confident communication in calls and emails, with an ability to listen and ask thoughtful questions.
• Comfort with proactive outreach, handling objections and maintaining consistent follow-ups.
• Strong organisation and attention to detail when coordinating meetings and updating trackers or systems.
• An interest in learning how colleges/universities make decisions and how Edwisely can address institutional needs.
• Any graduate, previous experience in inside sales, B2B prospecting or EdTech is an advantage.
• Performance-linked incentives