Inside Sales Executive

Primary Role

To manage inbound and assigned sales leads, qualify prospects, conduct initial sales discussions, generate sales opportunities, coordinate product demos and ensure timely follow-up and conversion in line with the assigned sales targets.

1. Lead Management & Qualification

• Receive and manage leads from assigned databases, enquiries and other approved sources.
• Contact leads within the defined response timeline.
• Understand customer requirements and qualify prospects based on need, budget, authority and purchase timeline.
• Maintain accurate lead details and status in the CRM/sales tracker.
• Categorize leads as hot, warm, cold or not qualified.

2. Customer Engagement

• Conduct calls, emails and online meetings with prospective customers.
• Understand customer requirements and provide relevant product information.
• Maintain regular communication with qualified prospects.
• Ensure timely follow-up on every active lead.

3. Product Presentation & Demo Coordination

• Explain product features, benefits and applicable use cases to prospects.
• Conduct basic product demonstrations wherever applicable.
• Coordinate with Pre-Sales/Product teams for detailed or customized demonstrations.
• Ensure prospects receive the required product information and sales collateral.

4. Opportunity Development

• Convert qualified leads into sales opportunities.
• Identify customer requirements and map them to suitable Mindlogicx solutions.
• Coordinate with BDA/BDM/Sales Manager for opportunities requiring field visits or strategic engagement.
• Ensure qualified opportunities are transferred to the appropriate sales owner with complete information.

5. Proposal & Follow-up

• Coordinate with the concerned sales team for proposals and quotations.
• Follow up on proposals, demos and commercial discussions.
• Track customer feedback and next action dates.
• Ensure no qualified opportunity remains unattended or without a defined next action.

6. Sales Conversion

• Support the sales team in converting qualified opportunities into customers.
• Follow up with decision-makers and influencers.
• Support closure of smaller/inside-sales opportunities directly where assigned.
• Contribute to monthly and quarterly revenue targets.

7. Sales Pipeline Management

• Maintain an updated lead and opportunity pipeline.
• Track lead source, qualification status, opportunity value, probability and expected closure date.
• Identify ageing and inactive leads and initiate appropriate follow-up.
• Maintain sufficient qualified opportunities to support assigned targets.

8. Customer Database Management

• Maintain accurate customer and prospect databases.
• Update contact details, discussions, requirements and follow-up history.
• Ensure all sales activities are recorded in the CRM/sales tracker.
• Avoid duplicate or incomplete lead records.

9. Sales Reporting

• Submit daily/weekly activity reports as required.
• Report number of leads contacted, qualified, demos conducted, opportunities created and conversions.
• Provide weekly pipeline and follow-up status to the Reporting Manager.
• Highlight challenges, inactive leads and opportunities requiring management intervention.