Information Education Communication -IEC Specialist

Job Summary

We are seeking a creative and experienced Information, Education & Communication (IEC) Specialist with 6-10 years of experience in content development, communication campaigns, social media management, and stakeholder engagement. The ideal candidate will be responsible for designing and implementing IEC strategies, developing awareness and advocacy materials, managing digital communication campaigns, and ensuring effective messaging across multiple platforms. The role requires excellent content writing skills in both Hindi and English, strong coordination with graphic design teams, and proficiency in leveraging AI tools for content creation and campaign management.

Key Responsibilities

IEC Strategy and Campaign Management

• Develop and implement IEC strategies aligned with organizational goals and program objectives.
• Design and execute awareness, advocacy, behavior change, and outreach campaigns.
• Create communication plans, campaign roadmaps, and engagement strategies for diverse audiences.
• Monitor campaign performance and recommend improvements based on insights and analytics.

Content Development

• Develop high-quality content for brochures, newsletters, reports, websites, presentations, social media, and communication materials.
• Create audience-specific messaging for community engagement, public awareness, and stakeholder communication.
• Ensure content consistency, accuracy, and adherence to brand and communication guidelines.
• Edit, review, and proofread communication materials before publication.

Social Media Management

• Manage organizational social media platforms and digital communication channels.
• Develop and maintain content calendars for social media campaigns.
• Create engaging digital content to improve audience reach and engagement.
• Monitor social media performance, analyze metrics, and prepare performance reports.
• Coordinate campaign execution across multiple digital platforms.

Graphic Design Coordination

• Collaborate with graphic designers, agencies, and creative teams to develop visual communication materials.
• Provide content briefs and ensure quality, branding, and messaging consistency in all creatives.
• Coordinate the development of posters, banners, infographics, videos, and other IEC materials.
• Review and approve visual content before dissemination.

AI-Powered Communication

• Utilize AI tools for content generation, editing, translation, research, and communication planning.
• Leverage AI-driven solutions to improve content quality, productivity, and engagement.
• Explore innovative communication approaches using emerging digital technologies.

Stakeholder Engagement & Communication

• Coordinate with government departments, partners, media agencies, and program teams.
• Facilitate communication between internal and external stakeholders.
• Support events, workshops, campaigns, and awareness programs through effective communication materials.
• Manage media and public information requests as required.

Reporting & Documentation

• Prepare campaign reports, communication dashboards, success stories, and impact assessments.
• Maintain records of communication activities, publications, and campaign outcomes.
• Present communication insights and recommendations to leadership and stakeholders.

Required Skills

Core Skills

• Content Writing and Content Strategy
• Graphic Coordination and Creative Content Management
• Social Media Management and Community Engagement
• Content Calendar Planning
• Campaign Management and Execution
• Analytics Reporting and Performance Tracking
• Excellent Communication Skills
• Hindi & English Drafting
• Use of AI Tools for Communication and Content Creation

Technical Skills

• Social Media Platforms (LinkedIn, X, Facebook, Instagram, YouTube, etc.)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Content Management Systems (CMS)
• Analytics Tools (Google Analytics, Social Media Insights, etc.)
• AI-based Content Development Tools

Experience & Qualifications

Experience

• Minimum 6-10 years of experience in IEC, communications, public relations, digital marketing, or related fields.
• Proven experience managing communication campaigns and public awareness initiatives.
• Experience working with government programs, healthcare, education, development sector, or social impact initiatives is preferred.
• Demonstrated experience in social media campaign management and content development.

Education

• Bachelor's degree in Mass Communication, Journalism, Public Relations, Marketing, English Literature, Communications, or a related field.
• Master's degree in Communications, Marketing, Media Studies, or Public Relations is preferred.