Influencer Marketing Specialist

Role Overview

We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative campaigns. If you are a team player who displays a positive, professional attitude at all times and know the influencer world, then you are the person we are looking for.

Responsibilities

● Developing, implementing, and managing Influencer Marketing strategy

● Developing effective content-driven plans, including development of influencer marketing

calendar

● Coordinating with influencers and craft custom promotional content by understanding their

marketing style.

● Ideate creative content (text, image, and video)

● Day to day account management, including the review of influencer trackers, reports, recaps,

maintaining database invoices, budget management, etc

● Track daily revenue and engagement through attribution platform and internal tools

● Initiate, collaborate groom the influencer community including reaching out to new

influencers, activating existing influencers, and build and maintain a strong relationship

● Research, locate, and engage potential influencers across all channels to build a pipeline of

talent

● Managing on-going influencer/brand ambassador programs

● Engaging with top micro-influencers operating in India across regions/sectors/platforms

● Generating recap materials post-campaign execution to measure and evaluate the value,

including ROI and performance metrics

Requirements

Experience- 2-3 years

● Bachelor's degree in Marketing

● Proven track record in outreach campaign strategies

● In-depth knowledge of the social media marketing industry

● Impeccable verbal and written communication skills

● Well-organized with great time management & project management skills

● Excellent interpersonal and relationship-building skills