Influencer Marketing Specialist (Hyderabad)

Senior Executive – CS, Influencer Relations & Business Development

Location: Hyderabad (Nanakramguda, Madhapur)

Department: Influencer Marketing

Company: TalentWala

About Company:

TalentWala is a fast-growing phygital entertainment start-up offering talent & celebrity management, influencer marketing, and complete event solutions. We connect brands, artists, and audiences through innovative, high-impact experiences.

Role Overview:

As a Senior Executive – CS, Influencer Relations & Business Development, you will build, nurture, and manage strong relationships with influencers while ensuring efficient campaign execution. You will also drive business growth by identifying new client opportunities, expanding existing accounts, and contributing to TalentWala's revenue targets. You will play a crucial role in maintaining the influencer database, negotiating collaborations, pitching to prospective brands, and ensuring seamless coordination between influencers and brand campaigns.

Key Responsibilities:

• Identify, onboard, and maintain relationships with influencers across categories and platforms.
• Client retention and expansion of business from existing clients.
• Identify and pursue new business opportunities — prospecting brands, generating leads, and converting them into active campaigns.
• Prepare and pitch influencer marketing proposals to prospective clients, in coordination with the sales/leadership team.
• Negotiate deliverables, timelines, and commercials with influencers or their managers.
• Negotiate commercial terms and close deals with brand clients.
• Maintain and update influencer databases with accurate records of performance and partnerships.
• Support the operations team in campaign execution by aligning influencer deliverables with client requirements.
• Monitor influencer content to ensure brand alignment, quality, and timely delivery.
• Track payments, contracts, and other operational requirements for influencers.
• Stay updated on influencer marketing trends and suggest new strategies for influencer engagement.
• Track and report on pipeline, conversion rates, and revenue contribution to leadership.

Requirements:

• Graduate/Postgraduate in Marketing, Communications, or related fields.
• 1-2 years of experience in influencer management, relations, or campaign operations.
• Prior exposure to client acquisition, sales, or business development is a plus.
• Strong negotiation and relationship management skills.
• Excellent organizational and multitasking abilities.
• Familiarity with influencer marketing tools and social media platforms.
• Comfortable with revenue/target-based accountability.