Influencer Marketing Manager

Job Summary

We are seeking a proactive and well-connected Influencer Marketing Manager to lead influencer-driven campaigns for multiple brands under Crescent Group. The role requires a balance of strategy, execution, and relationship management, ensuring campaigns are impactful, measurable, and aligned with client objectives.

Responsibilities

• Manage influencer campaigns end-to-end: from strategy, shortlisting, negotiation, and contracting, to execution, tracking, and reporting.
• Leverage existing relationships with creators and talent managers to deliver campaigns across creator categories (nano, micro, macro, mega).
• Design campaigns across diverse budget sizes and geographies (tier-1, tier-2, regional).
• Collaborate with internal teams and clients to align influencer activations with brand objectives.
• Work with influencer and talent agencies to maximize reach and ROI.
• Monitor campaign performance, track KPIs, and generate detailed reports.
• Maintain and grow Crescent Group's influencer database with updated contacts, pricing, and performance metrics.
• Stay updated on influencer marketing trends, platforms, and emerging talent.

Requirements

• 3-5 years of agency experience in influencer marketing.
• Strong influencer network across categories and geographies.
• Proven experience managing campaigns across nano, micro, macro, and mega influencer levels.
• Experience working with both influencer marketing agencies and talent management firms.
• Ability to handle diverse budgets and campaign scales.
• Strong negotiation and communication skills.
• Excellent project management and multitasking ability.
• Familiarity with influencer platforms, campaign tracking tools, and ROI measurement.
• A passion for digital culture, content trends, and creator-led storytelling.

Location

Gurgaon