Influencer Marketing Manager

Job Description: Influencer Marketing Manager

Company: Me N Moms Pvt. Ltd. | Mee Mee

Location: Mumbai, on-site

Reports to: Marketing Director

Position Overview

Mee Mee is looking for an Influencer Marketing Manager to build a credible and effective creator network for our baby care brand. You will own the influencer strategy from creator selection and campaign planning through to content approval, performance analysis, and long-term partnerships.

The role calls for someone who understands both parent trust and commercial results. You will work with parenting creators, mothers, pediatricians, and other relevant experts to create content that helps families discover and choose Mee Mee products.

Key Responsibilities

Influencer Strategy

• Build a three-tier creator network: experts who bring credibility, established parenting creators who expand reach, and micro-creators who bring authentic product experiences.
• Develop quarterly influencer plans aligned with product launches, seasonal campaigns, retail priorities, and e-commerce growth.
• Decide the right mix of paid partnerships, barter collaborations, affiliate campaigns, and long-term brand ambassadors.
• Identify creators whose audience, content quality, engagement, and values fit Mee Mee.

Campaign Execution

• Own creator outreach, negotiations, contracts, briefs, timelines, approvals, and publishing schedules.
• Work with the content and social media teams to develop useful product demonstrations, parenting content, reviews, Reels, and short videos.
• Coordinate campaigns across Instagram, YouTube, and relevant commerce channels.
• Ensure agreed deliverables are published on time and that usage rights and commercial terms are documented.

Expert Partnerships and Brand Trust

• Develop partnerships with pediatricians, healthcare professionals, hospitals, and other qualified experts where relevant to the campaign.
• Arrange appropriate expert review of medical or child safety claims before content goes live.
• Ensure creator content is accurate, responsible, clearly disclosed where required, and consistent with Mee Mee's brand guidelines.

Performance and Reporting

• Track campaign spend, content delivery, reach, engagement, traffic, conversions, sales, and cost per outcome.
• Evaluate creators based on content quality and measurable results, then recommend renewals or changes.
• Maintain an updated creator database with rates, audience details, past performance, and partnership status.
• Share weekly campaign updates and monthly insights with the Marketing Director.

Candidate Profile

• Experience managing influencer campaigns for a consumer brand or agency, preferably in baby care, parenting, beauty, wellness, or lifestyle.
• Proven ability to build creator relationships, negotiate commercials, and manage campaigns end to end.
• Strong understanding of parenting audiences and the difference between credible advice and unsupported product or medical claims.
• Comfortable working with campaign budgets, performance data, creator analytics, and Excel or reporting dashboards.
• Excellent communication, briefing, and coordination skills.

Qualification: Graduate in Marketing, Communications, Business, or a related field. Relevant experience and demonstrated campaign results will be valued.

Success Measures

Success will be measured by the quality and growth of the creator network, on-time campaign delivery, useful and credible content, audience engagement, qualified traffic, attributable sales, and return on influencer spend.