Influencer Marketing Manager

Company - D2C Brand

Position - Lower Parel

D2C wellness brand focused on making everyday health and nutrition simpler through high-quality products and customer-first experiences.

Key Responsibilities

• Lead and manage the Influencer Marketing team.
• Develop and execute influencer strategies aligned with brand and business objectives.
• Identify, evaluate, negotiate, and onboard relevant creators and influencers.
• Build strong long-term relationships with influencers and talent networks.
• Plan and execute campaigns across Instagram, YouTube, and other relevant platforms.
• Manage campaign budgets, commercials, negotiations, and influencer payouts.
• Track campaign performance across reach, engagement, conversions, CAC, ROAS, and revenue
• Identify emerging creators, platforms, and influencer trends
• Mentor team members and build scalable influencer marketing processes.