Influencer Marketing Manager

About MusclePro Nutrition:

We are a House of Nutrition Brands present in the market since 2016 - Scitron, Labrada, NOW FOODS, JYM Supplements Science. All brands combined, our products cover every nook and corner of nutrition supplements. We have everything one needs from Whey Protein to Plant Protein to Multivitamins to Omega 3 and a lot more.

Our Culture:

Were a results focused company. If its a good one, great. If its not, we value getting back up and improving more. So, a typical day here looks like..there is no typical day because each one is different and comes with different challenges. Solving them together is fun here since our methods are a little unconventional. We love super urgent huddle sessions where everyone solves a big problem together no matter which department they're in. Also, here are our values:

Ship must always sail! - create systems that help maintain growth even if you're not working

Making New Mistakes - the only way to grow

Ginger Growth - grow from anywhere and everywhere

Be the Ambani of your domain - own it!

Key Responsibilities

·        Strategy & Alignment: Develop and execute high-impact influencer marketing strategies that align directly with individual brand objectives across our portfolio.

·        Talent Scouting & Onboarding: Proactively identify, evaluate, and onboard relevant health, fitness, and lifestyle influencers based on deep metrics (audience demographics, authenticity, and engagement rates).

·        End-to-End Execution: Ownership over entire campaign lifecycles including creative briefing, tracking timelines, and ensuring final deliverables are met.

·        Relationship Management: Build and maintain rock-solid relationships with creators, fitness athletes, and top talent agencies.

·        Commercials & Legalities: Negotiate sharp commercial terms, draft performance contracts, and secure necessary content usage rights.

·        Performance Optimization: Constantly monitor campaign metrics (reach, engagement, ROI) and relentlessly optimize strategies based on data.

·        Brand Stewardship: Ensure content quality, messaging accuracy, and creative brand alignment across all collaborations.

·        Operations & Reporting: Handle day-to-day coordination, comprehensive reporting, and smooth payment tracking.

What We Are Looking For

·        Proven Track Record: At least 2–5 years of hands-on experience managing influencer networks, ideally within the lifestyle, fitness, FMCG, or direct-to-consumer (D2C) space.

·        Platform Expertise: Deep understanding of Instagram, YouTube, and evolving creator ecosystems.

·        The Ownership Mindset: You don't wait for instructions. You take the wheel, build systems, and treat your domain like your own business.

·        Unconventional Problem Solvers: You thrive in fast-paced environments and love collaborating across teams during sudden brainstorm huddles.

·        Sharp Negotiators: Excellent communication skills with a knack for closing mutually beneficial commercial deals.

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