Influencer Marketing Manager

Company Description-

Modern Casa is a fast-growing home & lifestyle brand dedicated to making everyday living better through thoughtfully designed home and kitchen products. We sell across our own website, marketplaces, and quick commerce platforms, and we're building a customer-first team that delivers an exceptional shopping experience.

Role Description-

●      Identify, research, and onboard relevant influencers and content creators across Instagram, YouTube, and other social platforms.

●      Build and maintain strong relationships with influencers and creators.

●      Coordinate the complete influencer campaign process from creator selection and briefing to content submission and final delivery.

●      Share clear creative briefs, content guidelines, references, hooks, talking points, and CTAs with influencers.

●      Guide creators in producing UGC videos, reels, product demonstrations, testimonials, unboxing videos, tutorials, and other short-form content.

●      Help influencers understand the brand, product USPs, target audience, and desired communication.

●      Review submitted content and provide constructive feedback to ensure it meets brand and campaign requirements.

●      Stay updated with Instagram/Reels trends, viral formats, trending sounds, hooks, and UGC styles, and identify opportunities to leverage them.

●      Manage influencer timelines, deliverables, revisions, and campaign calendars.

●      Coordinate with internal teams such as Creative, Performance Marketing, Social Media, Brand, and Content.

●      Track influencer deliverables and maintain a database of creators, campaigns, content, and performance.

●      Negotiate commercials, deliverables, usage rights, and timelines with influencers where required.

●      Monitor campaign performance and prepare reports on key metrics such as reach, engagement, views, content quality, conversions, and ROI.

●      Continuously discover new creators and build a strong network of micro, macro, and niche influencers.

●      Repurpose high-performing influencer/UGC content for paid ads, social media, website, and other marketing channels.

Requirements-

●      1+ years of experience in Influencer Marketing, Creator Marketing, Social Media Marketing, UGC, or Digital Marketing.

●      Strong understanding of Instagram, YouTube, and short-form video content.

●      Good understanding of UGC content creation and influencer briefs.

●      Excellent communication and relationship-management skills.

●      Strong creative eye with the ability to identify good content and suggest improvements.

●      Ability to understand what makes content engaging, authentic, and conversion-driven.

●      Good negotiation and coordination skills.

●      Strong organizational skills and ability to manage multiple creators/campaigns simultaneously.

● Comfortable working in a fast-paced e-commerce environment

Preferred Qualifications-

Any Graduation/Post Graduation

Job Type-

●      Full-time

●      On-site (Gwalior)