Influencer Marketing Manager

About Thrillophilia

Thrillophilia is one of India's leading experiential travel platforms, helping millions of travellers discover and book curated holidays and experiences across India and international destinations.

We are building a large, profitable, technology-led travel company with ambitious plans across consumer travel, artificial intelligence, brand, international expansion, partnerships and new business lines.

About the Role

We're looking for a Influencer Marketing Manager - UGC to build one of India's strongest travel creator ecosystems.

This isn't a role focused on mass outreach or managing influencer spreadsheets. We're looking for someone who understands creators, internet culture, commercial partnerships and content that genuinely influences travel decisions.

You'll work on destination campaigns, tourism board collaborations, hospitality partnerships, creator-led storytelling, UGC, branded content and performance campaigns while building long-term relationships with creators across India.

What You'll Do

Creator Strategy & Discovery

• Identify creators based on audience quality, storytelling ability and campaign objectives not follower count.
• Build creator networks across travel, lifestyle, food, fashion, adventure, luxury, family and regional communities.
• Discover emerging creators before they become mainstream.
• Recommend the right mix of macro, micro, UGC and niche creators for every campaign.

Creator Partnerships

• Build long-term relationships with creators, talent managers and agencies.
• Position Thrillophilia as a preferred creative partner.
• Negotiate commercials, deliverables, usage rights, exclusivity and timelines.
• Manage partnerships with professionalism while maintaining accountability.

Campaign Management

• Own campaigns from creator discovery to final reporting.
• Develop creator briefs that encourage authentic storytelling.
• Coordinate with internal creative and production teams.
• Ensure timely delivery of high-quality content and campaign assets.
• Track campaign performance, documentation and creator scorecards.

Content & Performance

• Evaluate creators for storytelling, authenticity and audience trust.
• Ensure campaigns generate reusable content for both organic and paid media.
• Measure success using engagement, traffic, leads, bookings and content performance—not vanity metrics alone.

AI-First Marketing

Use AI tools to:

• Discover and evaluate creators
• Analyze audience quality and engagement
• Personalize outreach
• Generate briefs and campaign summaries
• Track performance and reporting
• Build scalable creator databases and insights

What We're Looking For

• 4–8 years of experience in influencer marketing, creator partnerships, talent management or branded content.
• Strong network across creators, talent managers and influencer agencies.
• Experience managing end-to-end creator campaigns.
• Strong understanding of Instagram, YouTube and emerging creator platforms.
• Excellent negotiation, relationship management and campaign execution skills.
• Experience with creator contracts, usage rights and paid media permissions.
• Comfortable working with campaign budgets, KPIs and performance analytics.
• Hands-on experience using AI tools to improve efficiency and decision-making.
• Experience in travel, hospitality, lifestyle or destination marketing is a strong advantage.

You'll Thrive Here If You

• Believing influence matters more than follower count.
• Can identify creators who drive aspiration, trust and conversions.
• Build genuine relationships before campaigns begin.
• Balance creativity with commercial thinking.
• Use data without losing cultural instinct.
• Embrace AI to make smarter decisions not just faster ones.

Why Join Thrillophilia

At Thrillophilia, you'll help shape how millions of travellers discover and book experiences through creator-led storytelling. You'll work on tourism boards, hospitality brands, destination campaigns and original travel content while building a creator ecosystem that delivers measurable business impact.

How to Apply

Please share:

• Resume and LinkedIn profile
• Five creator campaigns you personally managed (with your role)
• Campaign results beyond reach and impressions
• One creator you discovered before they became widely known
• One challenging creator negotiation or campaign you successfully handled
• An example of creator content reused for paid media or conversions
• One example of how you've used AI in creator marketing
• Current location, notice period and compensation expectations

We're looking for builders, not coordinators. If you're passionate about creating meaningful creator partnerships that drive real business outcomes, we'd love to hear from you.