Influencer Marketing Manager

Influencer Marketing Manager

Experience - 4-6 years of experience

Location – Andheri East

Budget – 8 LPA - 12 LPA (basis interview and fitment)

About the role

We are looking for an experienced Influencer Manager to bridge the gap between our clients brands and the creator economy. You will own the entire lifecycle of creator partnerships from identifying the right voices to negotiating complex contracts and ensuring the final content hits our creative benchmarks. You are a relationship builder who also has a sharp eye for data and campaign ROI.

Key Responsibilities:

• End-to-End Partnerships: Lead the discovery, outreach, and onboarding of influencers across various platforms

• Strategic Planning : Develop influencer mixes (Nano, Micro, and Macro) that align with specific campaign and business goals.

• Contract Negotiation: Manage all talent negotiations, including fees, deliverables, and usage rights (crucial for our design/video teams to repurpose content).

• Creative Briefing: Work with our Video and Copy teams to create clear, inspiring briefs for creators that ensure brand alignment while allowing for native storytelling.

• Relationship Management: Build a roster of go-to creators

• Reporting: Track and analyze campaign performance (engagement, sentiment, and reach) to calculate ROI

What We're Looking For:

• 4–6 Years of Experience: You've managed influencer programs at an agency or high-growth brand.

• Network & Knowledge: You know the current landscape, who the rising stars are, and which agencies represent the top talent.

• Communication: You can write a DM that actually gets a response and a pitch that gets a client excited.

• Attention to Detail: You don't miss the fine print in a talent contract.