Influencer Marketing Manager

Role Title: Manager / Senior Manager - User Marketing

Location: Mumbai Experience: 8+ Years

We are looking for a dynamic professional to lead User Marketing & Influencer Marketing initiatives for specific business categories. The role will own end-to-end influencer marketing programs, user social media platforms, content creation, digital amplification, and MarTech-based dissemination of user-focused marketing initiatives.

Key Responsibilities

· Develop and execute influencer marketing strategies

· Identify, onboard and manage influencers/creators

· Manage user-focused social media handles and content calendars

· Create engaging short-form video and static content

· Drive content amplification and performance tracking

· Leverage MarTech platforms for user engagement and communication

· Collaborate with agencies, content creators, category and sales teams

· Use innovative approaches as platforms algorithms evolve

Ideal Candidate

· 8+ years of experience in Influencer Marketing, Content Marketing, social media marketing.

· Strong understanding of content creation, creator partnerships, and digital growth

· Data-driven experience of tracking campaign performance and ROI

· Excellent stakeholder and agency management skills

Hiring for one of the leading client in chemical Industry.