Influencer Marketing Manager

Company Description

South Artists Network is a celebrity and influencer management agency specializing in end-to-end brand campaigns across major social media platforms. The agency manages the production of TV commercials (TVCs), digital video commercials (DVCs), and supports movie marketing initiatives. Its talent pool includes Instagram influencers, digital creators, and celebrities from across all five South Indian states. South Artists Network focuses on creating impactful brand collaborations that connect brands with the right talent through authentic, creative, and engaging content.

Role Description

This is a full-time, on-site Influencer Marketing Manager role based in Chennai. The Influencer Marketing Manager will identify, onboard, and manage relationships with influencers and celebrities across South India. Responsibilities include planning and executing social media campaigns, coordinating deliverables, monitoring performance metrics, and ensuring timely and high-quality content delivery. The role also involves collaborating with brand partners, internal creative and production teams, and talent managers to align campaign objectives and messaging. The Influencer Marketing Manager will oversee campaign reporting, optimize strategies based on insights, and support TVC, DVC, and movie marketing initiatives as needed.

Qualifications

• 2–5 years of experience in influencer marketing, talent management, digital marketing, social media, or a related field.
• Experience in talent or celebrity management, including influencer outreach, negotiation, and relationship building.
• Skills in campaign planning, project coordination, and performance tracking using analytics and reporting tools.
• Excellent communication, presentation, and stakeholder management skills with the ability to collaborate across creative, production, and brand teams.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Ability to work on-site in Chennai and manage multiple campaigns simultaneously, and adapt to a fast-paced environment.
• Knowledge of South Indian entertainment and influencer ecosystem; proficiency in regional languages is a plus.