Influencer Marketing Manager

Influencer Content Manager

Location: Mumbai |

Experience: 28 years

About the Role

We are looking for a creative and trend-savvy Influencer Content Manager to coordinate with shortlisted influencers and ensure engaging, high-quality, trend-driven Reels for the brand.

Key Responsibilities

• Coordinate with influencers from briefing to final video delivery.
• Develop viral-friendly concepts, hooks, scripts and storylines for Instagram Reels.
• Research daily Instagram trends, viral formats, sounds and content styles.
• Guide influencers while ensuring content feels authentic to their audience.
• Review videos, provide feedback and ensure timely delivery.
• Work with the Content & Marketing Team to execute campaigns.
• Track high-performing content and replicate successful formats.

Requirements

• 2–5 years of experience in Influencer Marketing / Content.
• Excellent verbal and written communication skills.
• Strong understanding of Instagram Reels, trends and viral content.
• Creative thinking and strong concept-building skills.
• Good influencer coordination, follow-up and multitasking abilities.
• Experience with Beauty, Skincare, Fashion or D2C brands is preferred.

Key KPIs

Organic Views | Engagement | Shares & Saves | Watch Time | Video Quality | Timely Delivery

Ideal Candidate: Someone who understands Instagram trends, knows what makes a Reel go viral, and can turn a simple product brief into an engaging content idea.