Influencer Marketing Manager
The Civilized Society · Ghaziabad · onsite · Posted 62d ago
₹5.0L - ₹6.0L PA4–5 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
We require an energetic 'Influencer Marketing Manager' for our Premium Fashion Level "Ash Theory / Charcoal Threads.
Role & responsibilities:
- Build and manage a pipeline of influencers/creators(Macro, Micro and Nano) for brand collaboration and product launches.
- Independently negotiate barter and paid deals, define deliverables and track campaign ROI.
- Plan and execute PR mailers, gifting programs and collection launch seeding.
- Coordinate with influencers on shoot briefs to ensure content aligns with brand's premium, cinematic aesthetic.
- Build long term relationships with fashion stylists, editors and key opinion leaders in the industry.
- Report on reach, engagement, conversions and cost per collaboration to leadership.
Preferred candidate profile
- Minimum 5 years proven experience fashion/apparel Influencer Marketing.
- Established network across fashion/lifestyle influencers and creators.
- Strong negotiation skills and experience managing collaboration budgets end to end.
- Comfortable with performance reporting via Excel/sheets.
- Understanding of what makes influencer content convert for premium clothing brands.
Sourced from naukri
Skills
collaboration budgetsmanage a pipeline of creatorstrack compaignwell known apparel/fashion brandsNegotiation SkillsCelebrity ManagementBudget Managementinfluencer contentInfluencer Marketing