Influencer Marketing Manager

About Us

Me N Moms Pvt. Ltd. is India's leading parenting retailer with over 30 years of trust and the home of Mee Mee, one of India's fastest-growing mother & baby brands.

As we accelerate our digital transformation, we're looking for a Digital Brand Growth Lead to build India's most loved parenting community and drive digital brand growth across social media, creators, SEO, AI Search and consumer engagement.

Job Responsibility

• Develop influencer marketing strategies aligned with brand and business goals.
• Conceptualize influencer-led campaigns, content ideas, and creator briefs.
• Review, refine, and provide final approval on scripts, storyboards, and influencer content.
• Ensure brand consistency while maintaining creator authenticity.
• Identify relevant creators and guide creative direction for collaborations.

Qualification and Experience

• Analyse campaign performance and derive insights to improve future strategies.
• Stay updated on social media, creator, and consumer trends. 

Skills

• Strong influencer marketing and content strategy expertise.
• Excellent campaign conceptualization and creative thinking skills.
• Ability to develop, review, and refine influencer scripts and content narratives.
• Deep understanding of social media platforms, creator trends, and audience behaviour.
• Strong storytelling, copywriting, and communication skills.
• Ability to balance brand objectives with creator authenticity.
• Data-driven mindset with the ability to analyse campaign performance and derive insights.
• Strong stakeholder management and cross-functional collaboration skills.
• Experience creating influencer briefs, content frameworks, and campaign playbooks.
• Proficiency in influencer marketing and social listening tools is a plus. 6