Influencer Marketing Manager

Influencer Content Manager

Location: Mumbai

Salary: 30,000 50,000 per month
Experience: 2 -4 years in Influencer Marketing / Content Creation

About the Role

We are looking for a creative, trend-savvy Influencer Content Manager who will be responsible for managing shortlisted influencers and ensuring they create high-quality, engaging and trend-driven video content.

The ideal candidate should have excellent communication skills, a strong understanding of Instagram Reels, viral content, trending formats, hooks and storytelling, and the ability to turn a simple product brief into content that audiences genuinely want to watch and share.

Key Responsibilities

• Coordinate with shortlisted influencers from briefing to final content delivery.
• Communicate concepts, scripts, references, timelines and deliverables clearly.
• Develop creative and trend-driven video concepts for influencers.
• Understand each influencers content style, audience and tone to recommend suitable concepts.
• Research Instagram trends, viral Reels, hooks, formats, sounds and emerging content styles on a daily basis.
• Provide clear creative direction while ensuring content feels authentic to the influencer.
• Develop compelling hooks, storylines and concepts designed to improve watch time, engagement and shares.
• Review influencer content and provide constructive feedback or revision requirements.
• Ensure all content is aligned with the brands communication, positioning and campaign objectives.
• Follow up with influencers to ensure timely submission and posting of content.
• Maintain regular communication and strong relationships with influencers throughout campaigns.
• Coordinate with the internal Content, Marketing and Creative teams.
• Track content performance and identify high-performing formats that can be replicated in future campaigns.
• Stay updated with changing Instagram trends, audience behaviour and content formats.

Required Skills & Qualifications

• 24 years of experience in Influencer Marketing, Content Marketing, Social Media or a similar role.
• Excellent verbal and written communication skills.
• Strong creative thinking and concept-development abilities.
• Excellent understanding of Instagram Reels and short-form video content.
• Strong knowledge of current Instagram trends, viral formats, hooks and storytelling techniques.
• Ability to identify what makes content engaging, shareable and potentially viral.
• Good understanding of influencer audiences and content behaviour.
• Strong coordination, follow-up and relationship-management skills.
• Ability to manage multiple influencers and campaigns simultaneously.
• Fast-paced, proactive and highly energetic approach.
• Strong attention to detail and ability to work within deadlines.
• Experience working with Beauty, Skincare, Fashion, Lifestyle or D2C brands will be preferred.

Key Performance Indicators (KPIs)

Performance will primarily be evaluated on the ability to drive high-quality, engaging influencer content through:

• Organic and viral video views
• Engagement rate
• Shares and saves
• Watch time and retention
• Number of high-performing videos
• Quality and creativity of concepts
• Timely content delivery
• Quality of influencer communication and coordination
• Ability to identify and replicate successful content formats

Who Should Apply?

We are looking for someone who is obsessed with Instagram trends, understands what makes a Reel engaging, communicates confidently with influencers and can transform a basic product brief into a creative, exciting and audience-friendly video concept.

If you naturally notice trending Reels, think about better hooks while scrolling Instagram and know why some videos perform while others don't, this role could be a great fit for you.