Influencer Marketing Manager

About the Role

We are looking for an experienced Manager – Influencer Marketing to lead and own the influencer marketing vertical end-to-end. The role involves developing strategy, building creator partnerships, executing high-impact campaigns, managing agencies, collaborating with cross-functional teams, and delivering measurable business outcomes through influencer-led fundraising initiatives.

Key Responsibilities

• Own the influencer marketing strategy and roadmap aligned with business objectives. • Identify, onboard, and build long-term relationships with influencers across categories.

• Lead end-to-end influencer campaigns including planning, outreach, negotiations, execution, reporting, and optimization.

• Drive content output across Instagram (Reels, Feed, Collabs) and YouTube (Shorts & Long-form). • Manage relationships with influencer marketing agencies, talent managers, and creator partners. • Negotiate commercials and ensure cost-effective collaborations. • Brief influencers on campaign narrative, messaging, and CTAs while ensuring timely, high- quality content delivery.

• Track campaign performance across reach, engagement, traffic, CTR, conversions, ROI, and

fundraising impact.

• Collaborate closely with Performance Marketing, Content, Creative, PR, and Fundraising teams to

maximize campaign effectiveness.

• Build scalable processes, reporting dashboards, and mentor team members while identifying new

growth opportunities.

Key Requirements

• 5+ years of experience in Influencer Marketing, Creator Partnerships, or Digital Marketing.

• Experience leading large-scale influencer campaigns with measurable business outcomes.

• Strong network of influencers, agencies, and creator partners.

• Excellent negotiation, stakeholder management, and communication skills.

• Strong understanding of Instagram, YouTube, LinkedIn, X, and the creator ecosystem.

• Analytical mindset with experience measuring campaign performance and ROI.

• Ability to manage multiple campaigns in a fast-paced environment.

Preferred Qualifications

• Experience integrating influencer marketing with performance