Influencer Marketing Manager- India's Emerging Apparel Brand

Title: Influencer Marketing Manager- India's Leading Apparel Brand

Experience: 2–4 years

Location: Indiranagar, Bangalore

Compensation: Open to discussion

Role Type: Full-time

About the Employer Brand:

One of India's emerging premium lifestyle and apparel brands focused on building products for modern life in motion. The brand operates at the intersection of culture, utility, storytelling, and technology, creating versatile clothing designed to move seamlessly across work, travel, fitness, and everyday routines.

Built with a strong D2C-first approach, the company is focused on scaling a modern consumer brand where product quality, customer experience, retention, and long-term brand trust play a central role in growth. The business is actively building its acquisition, retention, and omnichannel ecosystem while positioning itself as a next-generation Indian lifestyle brand with global ambitions.

Role Overview

This role is ideal for a hands-on influencer marketer who understands the creator ecosystem and knows how to transform brand ideas into engaging, culturally relevant content.

You will own influencer marketing initiatives from start to finish—from campaign ideation and creator discovery to outreach, negotiation, execution, and performance reporting. You will also build meaningful, long-term relationships with influencers and creator communities while ensuring that every collaboration reflects the brand's identity and storytelling approach.

The role requires strong communication, creative thinking, relationship management, and the ability to manage multiple campaigns in a fast-paced environment.

Job Description

• Own influencer marketing campaigns end-to-end, including ideation, creator sourcing, outreach, execution, and reporting
• Identify, research, and build a strong network of relevant influencers and content creators across platforms
• Develop and maintain meaningful, long-term relationships with influencers and creator communities
• Create campaign concepts, creative briefs, content scripts, and storytelling ideas in collaboration with creators
• Manage day-to-day communication and coordination with influencers, agencies, and internal stakeholders
• Lead influencer onboarding and negotiations, working with external agencies when required
• Ensure creator content aligns with the brand's guidelines, campaign objectives, messaging, and timelines
• Build and nurture creator communities for recurring campaigns, ongoing collaborations, and brand advocacy
• Monitor campaign performance and translate results into insights that improve influencer strategy and return on investment
• Stay updated on emerging creators, social media trends, evolving content formats, and influencer marketing best practices
• Manage multiple influencer campaigns simultaneously while maintaining quality and timely execution
• Contribute creative ideas that help the brand tell memorable stories and strengthen consumer engagement
  
  

Job Requirements

• 2–4 years of experience in influencer marketing, creator marketing, or community marketing
• Strong understanding of the influencer and creator ecosystem
• Experience within D2C, consumer, beauty, fashion, lifestyle, apparel, or related sectors is preferred
• Strong influencer sourcing, outreach, negotiation, and relationship-management capabilities
• Excellent written and verbal communication skills
• Ability to manage influencer campaigns from concept development through execution and reporting
• Strong coordination skills with the ability to work effectively with creators, agencies, and internal teams
• Comfortable managing multiple campaigns and priorities simultaneously
• Ability to monitor campaign performance and use insights to improve strategy and ROI
• Strong ownership and execution skills
  
  

Preferred Traits

• Creative thinker who can contribute to campaign concepts, scripts, and content ideas
• Strong personal network within the influencer and creator ecosystem
• Natural relationship builder who can create trusted, long-term creator partnerships
• Hands-on professional who enjoys taking complete ownership of campaigns
• Strong understanding of social media culture, emerging creators, and evolving content formats
• Comfortable working in a fast-paced and entrepreneurial environment
• Highly organized, proactive, and attentive to detail
• Passionate about fashion, lifestyle, consumer storytelling, and community building
  
  

Why Should You Apply for This Job

• Opportunity to play a central role in shaping the voice and cultural relevance of an emerging apparel brand
• Own influencer marketing campaigns from initial idea through final execution and analysis
• Build meaningful relationships with creators and develop a strong brand-led creator community
• Contribute directly to creative concepts, storytelling, scripts, and campaign ideas
• Work in a fast-moving environment where your ideas and execution can create visible impact
• Help build a consumer brand that aims to earn attention through stories people genuinely want to watch, share, and remember
  
  

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team